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Old 11-19-2002, 10:27 PM
LakeSide Lawn and Landscape's Avatar
LakeSide Lawn and Landscape LakeSide Lawn and Landscape is offline
LawnSite Senior Member
Join Date: Aug 2002
Location: Mooresville, N.C
Posts: 337
Marketing plans

What is everyones marketing plans for next year?Mine is going to be passing out about 10,000 flyers in hopes of generating 40 new customers.What is evryone else going to do???
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Old 11-19-2002, 10:41 PM
walker-talker's Avatar
walker-talker walker-talker is offline
LawnSite Platinum Member
Join Date: Aug 2001
Location: Midwest
Posts: 4,774
Took an ad out in the yellow pages, new phone books came out just a couple days ago. This was my first so I will have to see if it's worth the $500 a year. I have been thinking of the idea of a flyer to put on door knobs or actually a newsletter. I really want to educate my future clients. Possibly rather than use a doorknob hanger take a baggie and insert my flyer with about 1/2 of grass seed and toss onto people's driveway. I spoke with a guy that did this and he said he could hit about 3000 houses a day doing this. I am not sure how many he did total, but he said it was a real winner and got 2400 aeration jobs.

I am also considering mailing postcards. I would be happy with 15 good paying, weekly customers.

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"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
- Aristotle

"Simplicity is the ultimate sophistication."
- Leonardo da Vinci
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Old 11-20-2002, 09:50 PM
Sean Adams Sean Adams is offline
Join Date: Jun 1999
Location: Pennsylvania
Posts: 3,608
Direct mail is our plan again. Always works.
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Old 11-21-2002, 12:44 AM
Bob Minney's Avatar
Bob Minney Bob Minney is offline
LawnSite Bronze Member
Join Date: Jan 2002
Location: The Hottest driest city next to Hades - Denver Colorado
Posts: 1,094
Combination of direct mail and flyer's. Still undecided about ads in 2 HOA newsletters.
If you want people to notice your faults, start giving advice.
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