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  #1  
Old 03-03-2012, 09:30 PM
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grass disaster grass disaster is offline
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i'm offering $10 first mowings

ok so i lost some of my good elderly accounts due to them moving to "homes"

i need something to get my foot in the door, to stand out from my competition.

i feel once i can them them to contact me i can make about 75% of my sales.

offering $10 first mowings to residential customers i think is the ticket. if nothing else it will draw some attention and hopefully steer them to my we site.



thinking of running a add saying

1 $10 mowing for new customers
call xxx
or visit my web site
*please mention $10 mowing when contacting.

then when they go to my web site in place of my "quick quote" icon i could put... Get your free quote here, sign up for a $10 mowing service.
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  #2  
Old 03-03-2012, 09:33 PM
larryinalabama larryinalabama is online now
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Thats insne
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  #3  
Old 03-03-2012, 09:38 PM
crazymike crazymike is offline
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That doesn't get you long term customers.

Why not offer them 20% off there first month if they sign a monthly contract?

$10 first cut you will just get people who are going on vacation, just want a cheap cut, etc...

then they will want the next cut for cheap.

You also are giving the same discount to a customer with a 250 sq/ft long as someone with a 2000 sq/ft long.

Rethink this business strategy
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  #4  
Old 03-03-2012, 09:57 PM
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grass disaster grass disaster is offline
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Quote:
Originally Posted by crazymike View Post
That doesn't get you long term customers.

Why not offer them 20% off there first month if they sign a monthly contract?

$10 first cut you will just get people who are going on vacation, just want a cheap cut, etc...

then they will want the next cut for cheap.

You also are giving the same discount to a customer with a 250 sq/ft long as someone with a 2000 sq/ft long.

Rethink this business strategy
i dont do contracts for residential. no one has ever not paid me. if they want to cancel service i dont make them give me 30 days.

if they want it cut while on vacation thats great. they will know who to call and trust once they need something else.

i dont feel the 20% off thing works...what is is 20% off a millon? 20% off a $1?
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  #5  
Old 03-03-2012, 10:10 PM
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ok. i've doubled my price.

$20 is a much better starting point.

yes some restrictions naturally apply. this is for standard residential yards only.
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  #6  
Old 03-03-2012, 10:25 PM
f50lvr2 f50lvr2 is offline
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Quote:
Originally Posted by grass disaster View Post
ok. i've doubled my price.

$20 is a much better starting point.

yes some restrictions naturally apply. this is for standard residential yards only.
I see you're thinking in this and jumping to $20 is a much better idea. But, like others have said, without a contract, you'll probably have a lot of people just do the $20 cut and drop after that.

It is a good way to get your foot in the door, but it probably won't be a door you want to walk through.
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  #7  
Old 03-04-2012, 01:29 AM
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Exact Rototilling Exact Rototilling is offline
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Quote:
Originally Posted by grass disaster View Post
ok. i've doubled my price.

$20 is a much better starting point.

yes some restrictions naturally apply. this is for standard residential yards only.
I did this $20 intro cut a few years back. I gained few decent clients however there were a considerable number of one time cheap cut people. What automatically goes through their mind is this guy will continue to show up for $20. I only put this out on smaller lawns. Offer expires when route is full. Many paid the full quote price on the first cut anyhow. Do Not give them a regular quote for service then still do a cheap first cut. If they want a quote for mowing they will have to wait until after the first cut is over or they have just skipped the cheap first cut. They can’t have it BOTH WAYS. I look at this way. it takes time to drive out for an estimate anyhow just do the first cut THEN give them the quote. Once you mow it once you have a better feel for the property. It can work to your advantage.

You need to have fine print in there for overgrown lawns etc. You need to be paid on the spot or no cut. If edges are overgrown give only a sample of blade edging.

I was considering doing an upgraded version of this at $25 intro cut, $30 for a corner and $35 up to half acre. But what is happening now is there are legitimate long time companies in my area that are full service now putting quotes for mow and trim at $24.99 regular weekly service that I mow for $35.

Sure enough another lawnsite member put a $24.99 door hanger on one of my clients lawns last Spring that I mowed for $35.
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  #8  
Old 03-04-2012, 02:35 AM
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MarkintheGarden MarkintheGarden is offline
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Quote:
Originally Posted by Exact Rototilling View Post

Sure enough another lawnsite member put a $24.99 door hanger on one of my clients lawns last Spring that I mowed for $35.

What happened? Did you loose the client to the lower bid? Or did you see the door hanger first and get rid of it? Or did the client ignore the lower quote and stay with the service he was happy with?
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  #9  
Old 03-04-2012, 07:34 AM
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grass disaster grass disaster is offline
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Quote:
Originally Posted by Exact Rototilling View Post
I did this $20 intro cut a few years back. I gained few decent clients however there were a considerable number of one time cheap cut people. What automatically goes through their mind is this guy will continue to show up for $20. I only put this out on smaller lawns. Offer expires when route is full. Many paid the full quote price on the first cut anyhow. Do Not give them a regular quote for service then still do a cheap first cut. If they want a quote for mowing they will have to wait until after the first cut is over or they have just skipped the cheap first cut. They canít have it BOTH WAYS. I look at this way. it takes time to drive out for an estimate anyhow just do the first cut THEN give them the quote. Once you mow it once you have a better feel for the property. It can work to your advantage.

You need to have fine print in there for overgrown lawns etc. You need to be paid on the spot or no cut. If edges are overgrown give only a sample of blade edging.

I was considering doing an upgraded version of this at $25 intro cut, $30 for a corner and $35 up to half acre. But what is happening now is there are legitimate long time companies in my area that are full service now putting quotes for mow and trim at $24.99 regular weekly service that I mow for $35.

Sure enough another lawnsite member put a $24.99 door hanger on one of my clients lawns last Spring that I mowed for $35.
This is what I was thinking. Its a easy way for me to cut the lawn then make a quote. No more guess work. And I've been doing this for over 15 years. So I'm not going to run myself broke. Yes 1/4 lots only.
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  #10  
Old 03-03-2012, 11:47 PM
crazymike crazymike is offline
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Quote:
Originally Posted by grass disaster View Post
i dont do contracts for residential. no one has ever not paid me. if they want to cancel service i dont make them give me 30 days.

if they want it cut while on vacation thats great. they will know who to call and trust once they need something else.

i dont feel the 20% off thing works...what is is 20% off a millon? 20% off a $1?
Just because they are on monthly doesn't mean you need to make them give you 30 days to drop you.

And the 20% does work. $20 doesn't.

$20 means you potentially lose money of varrying amounts. 20% means you only lose your profit margin.

And 20% off a million is a good thing. 20% off a dollar is also a good thing.

$20 off a million is not a good deal. $20 off a dollar means you lose money.

Either you're running a business. Or you're just cutting grass. Up to you.

With this mentality you're just cutting grass and won't make it in this tough industry.
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