Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 11-29-2012, 04:09 PM
jaec's Avatar
jaec jaec is offline
LawnSite Member
 
Join Date: May 2010
Location: Savannah, GA
Posts: 121
Meta tag description key words. Is there a limit?

I just read in the 1 and 1 online success center that " It is best practice to stay between five and ten keywords if you want to successfully build up your ranking" I was under the impression that the more key words you have in your meta tag description, the better your website rankings. What's your take on this?
__________________

Property Grounds Maintenance
Reply With Quote
  #2  
Old 11-29-2012, 05:11 PM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,715
The first thing is that, if they are referring to the meta description tag, they are wrong that it will help you build rank. Like the meta keyword tag, Google hasn't used it as part of their ranking for some time (years).

Best practices for them? In terms of total length, 150-161 characters, depending on search engine. Longer than that and you'll run into truncation, which is up to you if that's an issue or not. Think of it as ad copy.

Re: keywords, write them to engage the potential client. Since you should be writing a uniquely relevant description for each page, you probably don't want to be targeting 5-10 keywords for any one page as it is. If you decide to not write them at all, Google will pull an excerpt from you page, upping the need to have quality, relevant content. Depending on the site's content, I decide whether to write them. I usually recommend them because many lawn care-targeted sites that people ask to be reviewed are pretty thin on content.
__________________
a guy who knows the lawn industry, branding, and web strategy
Reply With Quote
  #3  
Old 11-29-2012, 06:05 PM
jaec's Avatar
jaec jaec is offline
LawnSite Member
 
Join Date: May 2010
Location: Savannah, GA
Posts: 121
I was looking at my site rankings in google web master tools and saw that they had key words that I wasn’t using, so I took all their key words and add them to mine, now I’m up to 49 key words. I then took all 49 key words and applied them to all my pages. good or bad move?
__________________

Property Grounds Maintenance
Reply With Quote
  #4  
Old 11-29-2012, 06:31 PM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,715
Quote:
Originally Posted by jaec View Post
I was looking at my site rankings in google web master tools and saw that they had key words that I wasn’t using, so I took all their key words and add them to mine, now I’m up to 49 key words. I then took all 49 key words and applied them to all my pages. good or bad move?
In a quick look at your site's content, I didn't see much in the way of key words at all, so moving on to your code, it seems you're actually referring to the words in your <meta name="keywords" content=" tag. If this is correct, I'm firmly in the camp that those are an absolute waste of time. Google hasn't used those as part of their search algorithm in many years. To me, the only thing they are useful for is to allow competitors to readily see exactly what a site is targeting.

I would recommend refining and expanding your site's content. This is where you work in your key words. Pay special attention to your home page and services page.

My recommendation would be to learn some of the basic SEO concepts and work from there. Google's SEO Starter Guide is a good place to start. You'll want to look at the H tag usage, as you have some work to do in this area (1 to 2 per page is the usual, whereas you have 8 on the page I looked at).
__________________
a guy who knows the lawn industry, branding, and web strategy
Reply With Quote
  #5  
Old 11-29-2012, 06:40 PM
jaec's Avatar
jaec jaec is offline
LawnSite Member
 
Join Date: May 2010
Location: Savannah, GA
Posts: 121
I will definitely read that and thanks for taking the time to look at the site and giving advice.
__________________

Property Grounds Maintenance
Reply With Quote
  #6  
Old 12-16-2012, 04:27 PM
springscapes springscapes is offline
LawnSite Member
 
Join Date: Dec 2012
Location: Stayner
Posts: 17
Hi,

Just a quick seo note, focus on your description tag, keywords are much less important.

Source: http://www.seomoz.org/beginners-guid...nd-development

Josh
http://www.springscapes.ca
Reply With Quote
  #7  
Old 12-16-2012, 05:08 PM
jaec's Avatar
jaec jaec is offline
LawnSite Member
 
Join Date: May 2010
Location: Savannah, GA
Posts: 121
Thanks for the advice and the read link, very informative. Since this post began, I've re vamped my site look. Currently working on site content and exchanging the generic Internet photos and showcasing my own work.
__________________

Property Grounds Maintenance
Reply With Quote
  #8  
Old 12-17-2012, 04:31 PM
JesseN JesseN is offline
LawnSite Member
 
Join Date: May 2012
Location: Baton Rouge
Posts: 21
A good site I found to evaluate how you are doing is woorank.com
Reply With Quote
  #9  
Old 12-17-2012, 07:25 PM
Richard Martin's Avatar
Richard Martin Richard Martin is offline
LawnSite Fanatic
 
Join Date: Mar 2000
Location: Greenville, NC
Posts: 14,519
I have mine at 11 words and yesterday I ranked number 5 on Google for Greenville NC lawn service. I keep every part of my pages as simple as possible.

There's another guy here that paid a company about 10 grand to design his pages. I did a similar search looking for his home town landscaping (he specializes in landscaping). I dug down through the first 100 returns and didn't find his website. I looked at his index page and he must have had 150 meta keywords.
__________________
Serving Greenville, Winterville and Ayden NC



Reply With Quote
  #10  
Old 12-17-2012, 07:51 PM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,715
Richard, speaking to the Meta Keywords tag, the search engines haven't use those in years, so when looking at your local competition's rankings, you'll want to watch for other factors.
__________________
a guy who knows the lawn industry, branding, and web strategy
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 06:52 AM.

Page generated in 0.08303 seconds with 7 queries