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Old 01-18-2013, 07:49 PM
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Eddm roi

How many mailers do you send out and what percent return are you seeing?
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Old 01-18-2013, 07:57 PM
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KrayzKajun KrayzKajun is online now
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Ill let you know in a few weeks. First batch goes out in two weeks
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Old 01-18-2013, 08:12 PM
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Quote:
Originally Posted by KrayzKajun View Post
Ill let you know in a few weeks. First batch goes out in two weeks
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thanks mine are going out the last week of February This is my first year doing eddm
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Old 01-18-2013, 08:21 PM
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My first year using eddm too. Ive usually done my mailing myself.
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Old 01-19-2013, 01:54 AM
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JContracting JContracting is offline
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Subscribing. I plan to do it (won't be until end of March/early April) and am interested in seeing what it yields for you Krazy.
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Old 01-19-2013, 09:52 PM
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Bunton Guy Bunton Guy is offline
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I've done 20,000 EDDM

Average was .0015% call back.
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Old 01-19-2013, 10:18 PM
Fwilamosky Fwilamosky is offline
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subscribed, i am also thinking of sending out a batch to see ROI



Quote:
Originally Posted by Bunton Guy View Post
I've done 20,000 EDDM

Average was .0015% call back.
I'd hope my ROI is a bit better, no offense
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Old 01-20-2013, 12:27 AM
DLONGLANDSCAPING DLONGLANDSCAPING is offline
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Quote:
Originally Posted by Bunton Guy View Post
I've done 20,000 EDDM

Average was .0015% call back.
That is the worst percentage i have ever seen, and is almost embarrassing. If you sent 100,000 EDDM post cards out, you only got 150 calls? Come on!!!!

I sent out 20k last year and got a 1% return and landed most of those(85%)

100-130 new jobs last year from mailers in spring and fall.
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Old 01-20-2013, 01:26 AM
xclusive xclusive is online now
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Quote:
Originally Posted by DLONGLANDSCAPING View Post
That is the worst percentage i have ever seen, and is almost embarrassing. If you sent 100,000 EDDM post cards out, you only got 150 calls? Come on!!!!

I sent out 20k last year and got a 1% return and landed most of those(85%)

100-130 new jobs last year from mailers in spring and fall.
You have to remember timing is everyone with a direct mailer. No disrespect but every market is different and maybe your rates are lower than your competition allowing you close more work at a cheaper price. I put out 20k as well last year and didn't get a 1% call back, but out of the calls I did get back my closing ratio was higher than the previous year when I had my guys go door to door as opposed to direct mail.
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Old 02-26-2013, 02:34 PM
TuffTurfLawnCare TuffTurfLawnCare is offline
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Location: Pittsburgh (South Hills)
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Quote:
Originally Posted by DLONGLANDSCAPING View Post
That is the worst percentage i have ever seen, and is almost embarrassing. If you sent 100,000 EDDM post cards out, you only got 150 calls? Come on!!!!

I sent out 20k last year and got a 1% return and landed most of those(85%)

100-130 new jobs last year from mailers in spring and fall.
150 calls from 100,000 postcards would be 1.5%. He said .0015%.... that would be 1.5 calls for every 100,000 fliers. I am doing a small EDDM mailing of 2500 in the next week. I am hoping for 1.5% return. 1% would would get me 25 accounts for my first year, I would easily get my money back on that and be sitting pretty for a solo part time outfit.
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