What type of cupon/discount

[Schrock Lawns]

Theirs a company around here called merchant mailer that's like eddm but it's a booklet of different avertsisments and much cheeper about 1.5-2.5 cents designed printed and mailed per house depending on howmany you do . My question is what kind of coupons should I offer almost every add in their gas some type of cupon. I was thinking like 500off a 2500 install 10-20 percent off when they sign a full maint contract and Mabey like 2 mowings free when they sign a mowing contract or something I'm just kicking around some ideas gonna meet with the guy tommrow to talk about it
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[KrayzKajun]

i would put out the money for the eddm postcards. those saturation mailers are what i call junk mail or the key to price shoppers. more hassle than its worth.

[Schrock Lawns]

I'm gonna try it once they go out march 7th and from what I've heard they give pretty good return they do it in zones and it's about 500-550 for the zone I want with 20k houses if I get one contract it'll pay for itself
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[LandFakers]

Originally Posted by Schrock Lawns

Theirs a company around here called merchant mailer that's like eddm but it's a booklet of different avertsisments and much cheeper about 1.5-2.5 cents designed printed and mailed per house depending on howmany you do . My question is what kind of coupons should I offer almost every add in their gas some type of cupon. I was thinking like 500off a 2500 install 10-20 percent off when they sign a full maint contract and Mabey like 2 mowings free when they sign a mowing contract or something I'm just kicking around some ideas gonna meet with the guy tommrow to talk about it
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I get those in the mail, they go directly in the trash... But thats just me. 500 off of a 2500 install is a pretty hefty discount. i wouldnt go that far. Good luck

[Schrock Lawns]

Originally Posted by LandFakers

I get those in the mail, they go directly in the trash... But thats just me. 500 off of a 2500 install is a pretty hefty discount. i wouldnt go that far. Good luck

Well I'm just kicking some ideas around I have really love expenses so I could swing that problay
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[ringahding]

maybe if the government relieves our industry of sales tax here in Minnesota, only then could I justify a discount...

[KrayzKajun]

Originally Posted by ringahding

maybe if the government relieves our industry of sales tax here in Minnesota, only then could I justify a discount...

Amen. I dont offer discounts. You pay = I show up!

[corey4671]

I offer $10 off the first service when a client texts THEYARDBOY to 90210 on their mobile phone.
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[GQLL]

I do not get why people always want to offer discounts . We are all in business not a charity. But if your going to offer discounts you have to look at how it going to hit your bottom line. Like say your 2500 dollar install and you take off 500 dollars well your either cutting into your profit or your labor. Each company is different but you have to know your profit margins

[Will P.C.]

Originally Posted by GQLL

I do not get why people always want to offer discounts . We are all in business not a charity. But if your going to offer discounts you have to look at how it going to hit your bottom line. Like say your 2500 dollar install and you take off 500 dollars well your either cutting into your profit or your labor. Each company is different but you have to know your profit margins

500 off 2500 could be interpreted as padding the estimate to make up for the coupon