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  #1  
Old 01-21-2014, 10:20 AM
mayhem69 mayhem69 is offline
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how important is business name?

I dont know what to call my lawn and landscape business. I did make my own website a couple yrs. ago for some side work. Here it is, http://greenxtreme.info/
Its nothing special, but only costs me about $35/yr. to have.
My wife goes to me the other night, why dont i just call my business by my name, Ed's Lawn and Landscape. My step father has been mowing for over 20 yrs. and his lawn business is Pete Gray's Lawn Service.
I kinda like the name GreenXTreme Lawn and Landscape, its kinda cool, imo.
I dont know, what do you guys think?
  #2  
Old 01-21-2014, 11:20 AM
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BeachysLawn BeachysLawn is offline
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Depends what you are trying to do with your business. If you just want to get enough work to keep you and a couple guys busy, then your own name is fine. If you want to create a multimillion dollar company, then you might want to use a more corporate type name.

Ultimately, your success is much more dependent on how you market and operate your business than what you name it.
  #3  
Old 01-22-2014, 11:22 AM
Roger Roger is offline
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Quote:
Originally Posted by BeachysLawn View Post
Depends what you are trying to do with your business. If you just want to get enough work to keep you and a couple guys busy, then your own name is fine. If you want to create a multimillion dollar company, then you might want to use a more corporate type name.

Ultimately, your success is much more dependent on how you market and operate your business than what you name it.
^^^ this.

If you intend to be solo, the name is irrelevant. Quality of service is far, far more important.

I've done this for nearly 18 years, and never had a name. My intent was to remain solo. After the first couple of months, I've always had more work than I could handle, ... all without a name. I always have business cards on my person, and the card only has my name, address, and phone number. Networking and referrals will get you all the work you need for a small operation.
  #4  
Old 01-21-2014, 12:35 PM
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Trees Too Trees Too is offline
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How about "Gothic Landscape" Just kidding! Besides its already taken!!

The biggest issue is that you don't duplicate, or even come close to a name of an already existing company. Lest you run into problems when you go to register with the State.
  #5  
Old 01-21-2014, 07:52 PM
Armsden&Son Armsden&Son is offline
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This is a topic that interests me greatly. I spent about 3 months coming up with my name. And ultimately, I decided on Armsden Landscaping. Armsden being my last name. Not only did I struggle with the Armsden part but the landscaping part as well. See, where I come from, which is the greater Boston area, it is very popular to name companies by the last name of the owner and then... landscaping. Traditionally, landscaping means "improving the aesthetic appearance of a piece of land by changing it's contours, adding ornamental features, or planting trees and shrubs."

Are these the only things that all the "Last Name here Landscaping" companies do? Absolutely not. And like I said, it's just kind of tradition for companies to name themselves this way. I love tradition and this plays a big part in why I chose Armsden Landscaping. You will see lots of companies using "Last Name here Land and Lawn Care" now-a-days which is a sort of all encompassing way to go about it. I like this too, it's covering all the bases. The point is, a potential customer that goes online most likely won't be as naive to skip over Armsden Landscaping if they only need lawn mowing. In my opinion, the terms : Landscaping, Lawn Care, Land Care, Grounds Management, Grounds Care, Property Management, Grounds Services, Landscape Management, can all be meant to define the list of usual suspects... lawn mowing, clean ups, plantings, pruning, aeration, patios, tree work, etc.

Now, there are also companies that do not include the above mentioned words. Companies such as Groundmasters, Early Riser, Pro Turf, Ambius, and even GreenXtreme go the opposite way with one or two word titles that sometimes include an "industry word" and sometimes not. I had about 15 titles like these in my line-up for potential company names. But, I stuck with Armsden Landscaping. Partly because I think I have a unique last name and it can be catchy. And partly because I want to remember my roots and all of those Boston based companies that had family names attached to them.

Is a business name important? In my opinion? Absolutely. It is your company's handshake, it's first impression. Sure, word of mouth is big in our industry but so is marketing and branding.
  #6  
Old 01-21-2014, 08:33 PM
ducnut ducnut is online now
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Quote:
Originally Posted by Armsden&Son View Post
Is a business name important? In my opinion? Absolutely. It is your company's handshake, it's first impression.
Agreed.

When someone sees my company name and presentation, it's a given they're going to receive "First Class" service. Otherwise, I may as well just call my company "Hack Jobs-R-Us".
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  #7  
Old 01-22-2014, 08:00 AM
mayhem69 mayhem69 is offline
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Quote:
Originally Posted by Armsden&Son View Post
This is a topic that interests me greatly. I spent about 3 months coming up with my name. And ultimately, I decided on Armsden Landscaping. Armsden being my last name. Not only did I struggle with the Armsden part but the landscaping part as well. See, where I come from, which is the greater Boston area, it is very popular to name companies by the last name of the owner and then... landscaping. Traditionally, landscaping means "improving the aesthetic appearance of a piece of land by changing it's contours, adding ornamental features, or planting trees and shrubs."

Are these the only things that all the "Last Name here Landscaping" companies do? Absolutely not. And like I said, it's just kind of tradition for companies to name themselves this way. I love tradition and this plays a big part in why I chose Armsden Landscaping. You will see lots of companies using "Last Name here Land and Lawn Care" now-a-days which is a sort of all encompassing way to go about it. I like this too, it's covering all the bases. The point is, a potential customer that goes online most likely won't be as naive to skip over Armsden Landscaping if they only need lawn mowing. In my opinion, the terms : Landscaping, Lawn Care, Land Care, Grounds Management, Grounds Care, Property Management, Grounds Services, Landscape Management, can all be meant to define the list of usual suspects... lawn mowing, clean ups, plantings, pruning, aeration, patios, tree work, etc.

Now, there are also companies that do not include the above mentioned words. Companies such as Groundmasters, Early Riser, Pro Turf, Ambius, and even GreenXtreme go the opposite way with one or two word titles that sometimes include an "industry word" and sometimes not. I had about 15 titles like these in my line-up for potential company names. But, I stuck with Armsden Landscaping. Partly because I think I have a unique last name and it can be catchy. And partly because I want to remember my roots and all of those Boston based companies that had family names attached to them.

Is a business name important? In my opinion? Absolutely. It is your company's handshake, it's first impression. Sure, word of mouth is big in our industry but so is marketing and branding.
yes, people are telling me not to use GreenXtreme. I cannot use my last name though because it is Staniszewski.
So i may just go with Ed's Lawn and Landscape Service.
  #8  
Old 01-22-2014, 10:55 AM
ducnut ducnut is online now
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Quote:
Originally Posted by Armsden&Son View Post
Hey Ducnut, don't remember if I have gotten the chance to tell you how much I like not only your name but how professional, slick, and shiny your truck and trailer combo is..... Awesome stuff man...
Thank you.

Quote:
Originally Posted by lawn_jockey View Post
I grew up hearing the slang terms for the guys cutting grass. "lawn Ninja" "Lawn Monkey" "Lawn Jockey" "Grass Whacker" I loved the Name Lawn Jockey and chose it for my business name.
I actually like that. It's not taking yourself too seriously. It gives visions of an actual jockey, flying along on his horse (mower), gettin' it done. Plus, it's easy for people to remember and rolls off the tongue well.

Quote:
Originally Posted by lawn_jockey View Post
Before I named my company I looked up the history of the name Lawn Jockey cause I was curious. It was a statue of a slave of George Washington. George had the statue made to symbolize the Integrity, Service and Excellence of one of his slaves that lost his life in a Winter storm. So I was like slam dunk.
I used to work for an established business that a whole family purchased. Dad was the kingpin and arrogant as all get out. The spoiled son used to pick up slang and would come in using it, like he was something cool. He picked up "cracker" off a CB radio. Being a truck driver of 18yrs, I had to enlighten him to it's true meaning.

Quote:
Originally Posted by lawn_jockey View Post
I just got out of the Air Force and our motto was Integrity first. Service before self. Excellence in all we do.
That is seriously bada$$. You should add that to your vehicles, somewhere around you company logo.

Quote:
Originally Posted by lawn_jockey View Post
I think you should find the biggest search term and name your business that. "City Lawn Care"
That's, actually, a great idea. Someone, in one of the huge pic threads, is called "Basic Lawn Care". His truck and graphics are simple, black and white. He has his business name all the way down the truck with just a phone number. It looks really clean and simple.

Quote:
Originally Posted by mayhem69 View Post
yes, people are telling me not to use GreenXtreme. I cannot use my last name though because it is Staniszewski.
So i may just go with Ed's Lawn and Landscape Service.
Personally, I don't like GreenXtreme, as "Extreme/Xtreme" was a fad that came and went. And, what is extreme about you or what you do, anyway?

What's wrong with Staniszewski? It's your heritage, man! It's distinctive. It's YOU. Even if they can't pronounce it, they'll know who you are because of that (and, hopefully, great work). To me, it sounds better than plain ole' "Ed's Lawn....". You're a lot more than just "Ed". C'mon, man!!!!
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  #9  
Old 01-22-2014, 11:31 AM
mayhem69 mayhem69 is offline
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Quote:
Originally Posted by ducnut View Post
Thank you.



I actually like that. It's not taking yourself too seriously. It gives visions of an actual jockey, flying along on his horse (mower), gettin' it done. Plus, it's easy for people to remember and rolls off the tongue well.



I used to work for an established business that a whole family purchased. Dad was the kingpin and arrogant as all get out. The spoiled son used to pick up slang and would come in using it, like he was something cool. He picked up "cracker" off a CB radio. Being a truck driver of 18yrs, I had to enlighten him to it's true meaning.



That is seriously bada$$. You should add that to your vehicles, somewhere around you company logo.



That's, actually, a great idea. Someone, in one of the huge pic threads, is called "Basic Lawn Care". His truck and graphics are simple, black and white. He has his business name all the way down the truck with just a phone number. It looks really clean and simple.



Personally, I don't like GreenXtreme, as "Extreme/Xtreme" was a fad that came and went. And, what is extreme about you or what you do, anyway?

What's wrong with Staniszewski? It's your heritage, man! It's distinctive. It's YOU. Even if they can't pronounce it, they'll know who you are because of that (and, hopefully, great work). To me, it sounds better than plain ole' "Ed's Lawn....". You're a lot more than just "Ed". C'mon, man!!!!
so your saying to use Edward Staniszewski's Lawn and Landscape?
i dont know, no one can even pronounce my last name!
  #10  
Old 01-22-2014, 12:57 PM
ducnut ducnut is online now
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Quote:
Originally Posted by mayhem69 View Post
so your saying to use Edward Staniszewski's Lawn and Landscape?
i dont know, no one can even pronounce my last name!
You forgot your middle name!

How about "Zewski's Lawn and Landscape"? It distinctive and still YOU.
__________________
1st Class Lawn Service

'13 Hustler X-ONE, 60", Kohler ECV749 EFI
'05 Hustler FasTrak, 42", Honda GXV530
'13 Toro Timemaster 30"
'02 Lawn Boy SilverPro 21"
Stihl BR600 blower
Stihl BG55 blower
Stihl FS55R trimmer
Stihl KM55R Kombi system
Stihl MS180C chain saw
Stihl HS45 hedge trimmer
RedMax Reciprocator
Echo SRM225 trimmer
Echo GT-2000 trimmer
Gravely WB edger
'14 Ariens Compact 24" Sno-Thro
'08 Troy Bilt Squall 2100
'06 Chevrolet Silverado
'13 Bravo Star, 7'X12', V-nose
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