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Old 02-04-2005, 08:42 PM
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Mark McC Mark McC is offline
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Newsletters

We all ponder the importance of keeping our names out there. It is, without a doubt, important to maintain awareness of our companies' names, after all.

Have you ever thought about using a newsletter to help spread your company's name and credibility? If so, what sort of ideas have you tossed around when thinking about a newsletter?
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Old 02-04-2005, 10:54 PM
dkeisala dkeisala is offline
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I've done a monthly newsletter for years but just this year went to seasonal because it takes so much time to produce. It's tricky trying to find a balance between it being interesting enough to get people to read it and informative enough to be able to be used as a sales tool. I find it's a great way to keep my clients informed and up-to-date on our services. I always put seasonally appropriate add-on services in it to upsell the clients. I get great feedback from my clients. They really seem to enjoy reading it and I always book extra services as a result.
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Old 02-05-2005, 08:19 AM
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I think quarterly makes more sense than monthly, anyway. Do you have any idea what it costs you to do the newsletter and how much revenue it generates?
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Old 02-05-2005, 09:19 AM
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Mark, I seem to remember 65hoss (Eric) and GarPa (Gary) sent them out quarterly...try PMing them maybe.
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Old 02-05-2005, 12:43 PM
dkeisala dkeisala is offline
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I set it up on my computer then run down to Kinko's and copy it to my letterhead, it's faster and cheaper than printing them off on my inkjet. Besides my time, it costs about 40 cents per double-sided copy. It's sent out with the invoices for that month so the postage doesn't cost any extra.

I don't track the additional revenue. While it's a consideration, I view it more of a service to my clients and a way to keep them informed. It also cuts down on the phone calls and emails I get from customers as they are "in the loop".
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Old 02-05-2005, 01:14 PM
dkeisala dkeisala is offline
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I'm gonna attach a copy of my latest newsletter - bare with me as this is my first attempt at attachments. Hopefully this works, the image quality may suck but you'll get the idea.

My newsletter is by no means some professional, high gloss production but I try to make it as professional looking as possible.
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