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  #1  
Old 02-16-2005, 09:54 PM
VnDrWLawnCare VnDrWLawnCare is offline
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Changed business name!!

Decided to change the name of my business today, went to the county and got it all taken care of. Thought i could use a little more pizzaz in the name. I changed it from Eric's Lawn Care, to Picture Perfect Lawns. I wanted a name that really backed up my work. I want people to say -that is a PICTURE PERFECT LAWN, not a ERIC LAWN. The name just has a lot more "catch" to it. I have a lot of work ahead to change over business cards, send letters to customers, etc.

Does anyone possibly have a template they used to notify there clients about the name change?

And how about some logo ideas? Any clever ideas or suggestions would be much appreciated.

Thanks for your help.
Eric
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Old 02-16-2005, 10:22 PM
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Willmow4dough Willmow4dough is offline
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Dont send a letter.

You need to tell them yourself and assure them that you will be doing business as normal.

I went throught this last year and talked to all my customers and they were fine with it.

Good Luck
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  #3  
Old 02-16-2005, 10:28 PM
VnDrWLawnCare VnDrWLawnCare is offline
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Call or Visit

I have about 50 clients that i take care of on a weekly basis with many others that get occasional work done. Trying to stop by and personally telling them might be too much. A phone call would probably be sufficient? I sometimes wonder if people remember my personally or the business name. I still get many payments made out in my name. That is why i considered a letter, this way i can tell them when i will be starting and offer any extra spring services.

Thanks for the replies
Eric
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Old 02-16-2005, 10:53 PM
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tonygreek tonygreek is online now
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a phone call would suffice, but i'd also send everyone a letter to reinforce it, and for those people you can't reach. just a short paragraph explaining "same great service, same smiling faces, but a new name that better frames (pun intended) our work. and as a bonus, we've included not one, but two drops of retsin..."

nice name choice, btw.
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Old 02-16-2005, 11:24 PM
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Willmow4dough Willmow4dough is offline
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I took the time to do it with over 200 customers.

Its a lot of time but I think that you will find that your customers will be more apt to feel at ease with this transformation if you just give it to them in person.

4 years and I have only lost 3 customers I might be doing something right.

just a thought.
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If you mow cheap, then we will meet. when I come to buy your equipment.

2002 Dodge 1500
(2) 2006 Dodge 1 Tons
(2) Exmark TT 52"
(2) Ferris 60"
Exmark Metro 36"
(2) Red Max EB 7001
(2) Red Max EB 8001
Shindawia String Trimmers
Shindawia Hedge Trimmers
Echo 17' pole pruner
Billy Goat Vac
Ryan Power Rake
(3)6.5' x 16' Dual Axle Trailer 10700 LBS.
6.5 x 12 Single Axle Trailer 3500 LBS.

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  #6  
Old 02-16-2005, 11:26 PM
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The landscaper The landscaper is offline
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I like the new name
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  #7  
Old 02-23-2005, 08:41 PM
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Smithers Smithers is offline
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Quote:
Originally Posted by VnDrWLawnCare
Decided to change the name of my business today, went to the county and got it all taken care of. Thought i could use a little more pizzaz in the name. I changed it from Eric's Lawn Care, to Picture Perfect Lawns. I wanted a name that really backed up my work. I want people to say -that is a PICTURE PERFECT LAWN, not a ERIC LAWN. The name just has a lot more "catch" to it. I have a lot of work ahead to change over business cards, send letters to customers, etc.

Eric

Great thinking....a lot people should think like you!!! i am tired of the "george's fluff and buff" or the "linda's pawn shop".....

i saw this after i replied to your logo thread. tony is right. just go there in person. much better.
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  #8  
Old 02-23-2005, 08:47 PM
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RedWingsDet RedWingsDet is offline
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I like the new name. But what other people DONT think about is... Some people feel more confterbale with dealing with "erics lawn care" when looking in the yellowpages, because then they feel like they are dealing with the direct owner, even if they are dealing with the owner at picutre perfect lawn, they feel like they know your personally better.

I, myself, like names like "Three C's", "Premier Lancscaping", and I like names that are their lastname then "Landscaping". If my name wasnt so long and hard to pronounce I would consider it. Ive often thought of making up a lastname and useing that for my business. Something like "cooks landscaping"
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  #9  
Old 02-23-2005, 09:21 PM
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tonygreek tonygreek is online now
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Quote:
Originally Posted by PremierLandscaping
I like the new name. But what other people DONT think about is... Some people feel more confterbale with dealing with "erics lawn care" when looking in the yellowpages
while it's hard to disagree with this, i'd counter it with... while it's great to do this if you have a business that provides self-employment, it doesn't lend itself to a business that's trying to grow into a business of tangible value. ie, where an actual exit strategy is involved.
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Old 02-23-2005, 09:30 PM
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RedWingsDet RedWingsDet is offline
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Quote:
Originally Posted by tonygreek
while it's hard to disagree with this, i'd counter it with... while it's great to do this if you have a business that provides self-employment, it doesn't lend itself to a business that's trying to grow into a business of tangible value. ie, where an actual exit strategy is involved.
I agree 100%. They're both useful in different situations, and mainly a personal prefrence, because I know guys who have names that arnt assicoiated with their name, and only have them and maybe one guy. Then I know people who use their lastnames and have 6 crews, then I know people who dont even have a business name (dont pay taxes, totally illegal) and have 3 crews. So again, IMO its all a matter of personal prefrence. But yes, if you a one man band, then usually it'd be best to stick with a name that is assicoiated with your own personal name, whereas if you want several crews and future expansion, then a name like "Picture Perfect Landscaping" is good.
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