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Old 09-08-2005, 04:17 PM
Sean Adams Sean Adams is offline
 
Join Date: Jun 1999
Location: Pennsylvania
Posts: 3,623
Tip Of The Day - 9/8/05 - PERCEIVED 3

To Continue on...

E - Excellent communication and presentation skills. The ability to get your message across in a clear, concise way. The key word here is "excellent".

I - Incentive to buy now and buy from you. You create a sense of urgency through the desire to gain (or more powerfully) through the fear of loss. Create this urgency and you eliminate the competition.
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