Advanced Search

The Green Industry's Resource Center

Old 04-07-2001, 03:23 PM
mbwent mbwent is offline
LawnSite Member
Join Date: Jan 2001
Location: Naples, FL
Posts: 24
We're looking to secure more lawn maintenance accounts in our area and want to offer the prospects something to hook 'em. We've seen "one free cut with contract","free fertilization with lawn contract" - ANYONE HAVE ANY BETTER IDEAS, that WORK?
Reply With Quote
Old 04-07-2001, 05:49 PM
Stonehenge's Avatar
Stonehenge Stonehenge is offline
LawnSite Bronze Member
Join Date: Feb 2000
Location: Midwest
Posts: 1,277
I used to do freeebie stuff to attract customers. Then I learned that when I give freebies, the only customers I attract are the ones who like freebies!

So now I don't offer any 'hooks' of that nature. Too expensive and I'm left with people who will leave you for the next guy offering a freebie.

I think it's more important to think outside the box when you're trying to market. Do something unexpected. It doesn't have to be big, it doesn't have to be expensive. Trucks with big plastic guys mowing grass on the top of the cabs. Chrome-plated trucks (saw this at the olympics several years ago - very distinctive look) with logo. Make people remember you.
Reply With Quote
Old 04-07-2001, 06:03 PM
John Allin John Allin is offline
LawnSite Bronze Member
Join Date: Sep 2000
Location: Erie, PA
Posts: 1,489
For what it's worth, I agree with Stonehenge.... lose the freebees and stick to professionalism and quality work. It's considerably more profitable.

Giving it away is easy. Sales effort takes hard work.

If it was easy, everybody would be doing it.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Layout Style:

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Grand View Media
All times are GMT -4. The time now is 05:46 PM.

Page generated in 0.06353 seconds with 10 queries