search sponsored by:
Advanced Search

The Green Industry's Resource Center

Old 01-27-2006, 05:51 AM
Sean Adams Sean Adams is offline
Join Date: Jun 1999
Location: Pennsylvania
Posts: 3,621
Tip Of The Day - 1/27/06 - Billboards

Anyone ever try this form of advertising? I have seen a few companies who have placed ads on billboards on semi-busy road ways and always wondered if it paid off for them. Curious.... Thoughts?
Reply With Quote
Old 01-27-2006, 06:26 AM
Trinity Lawn Care, LLC's Avatar
Trinity Lawn Care, LLC Trinity Lawn Care, LLC is offline
LawnSite Senior Member
Join Date: Nov 2005
Location: NJ
Posts: 946
Hey Sean, I know a mulch/stone type company that has advertised using billboards. They said that is was very expensive, and produced no results. I always that of billboards as "branding" form of advertising personally. I do not look at it as a medium that is going to produce heavy results in itself. However, I believe used in conjunction with a well rounded marketing plan it will increase lead conversion. I think that you will need a nice size budget for advertising for billboards to have a positive return.
Reply With Quote
Old 01-27-2006, 01:50 PM
Critical Care's Avatar
Critical Care Critical Care is offline
LawnSite Bronze Member
Join Date: Nov 2003
Location: Central Oregon
Posts: 1,654
Remember the movie "It Could Happen to You"? The movie (at least the old version) is about a lady who dreamed of seeing her name printed up on a big billboard where everyone could see it. She saved up her money and had it done, and soon things began to happen. A good movie to see and is all about the business of putting your name up on a billboard. The remake of the original movie is also a "two thumbs up" movie with Nicolas Cage and Rosie Perez.

By the way, there are a number of places where billboards are not allowed. No more Burma Shave signs...
Reply With Quote
Old 02-05-2006, 09:57 PM
GFTC GFTC is offline
LawnSite Member
Join Date: Sep 2004
Location: Kansas City
Posts: 104
I'll let you know how it works. It will be a while though. A good friend owns a sign company and just acquired control of a billboard that 80,000 people see every day. I'm doing the landscaping at his new shop and I get 12mos. of adverts on the bilboard in 1.5 month increments. We'll see how it works out.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Layout Style:

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 11:58 AM.

Page generated in 0.07501 seconds with 10 queries