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Old 02-25-2006, 04:09 PM
nlminc nlminc is offline
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Yellow pages ad?

Any luck with landscape lighting from an ad in the yellow pages? I've tried this before with landscape/lawn care with little success. Under landscape lighting there's not as much competition like landscaping and lawn care.
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Old 02-25-2006, 09:04 PM
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Pro-Scapes Pro-Scapes is offline
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Quote:
Originally Posted by nlminc
Any luck with landscape lighting from an ad in the yellow pages? I've tried this before with landscape/lawn care with little success. Under landscape lighting there's not as much competition like landscaping and lawn care.
What are they charging for a nice ad in the yellows ? I thought about doing it too. There is only one landscaper here that advertises lighting and I have seen his work lol. I didnt know you should see wires running out of the ground 8 inches before a fixture
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Old 02-25-2006, 10:08 PM
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NightScenes NightScenes is offline
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I have had ads in the yellow pages for a couple of years now and let me say this. What a waste!!! Save your money. Make sure you have a listing and use the thousand or so dollars you save to get more fixtures.

I have gotten 2 calls from yellow page ads and both were just shopping price.
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Old 02-26-2006, 09:09 AM
steveparrott steveparrott is offline
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I agree not to pay for the big yellow page ads, but if you have any competitors listed then you will want to at least have a small presence - just to establish brand parity.
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Old 02-26-2006, 01:55 PM
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Frog Lights, LLC Frog Lights, LLC is offline
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Yellow ads

Just get a one line listing of your name only. Add Lighting to your Landscape ad in the landscape section and don't make that too large.
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  #6  
Old 02-26-2006, 10:47 PM
Travisty Travisty is offline
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For sure a waste

I worked for Verizon Superpages for a period of time selling yellow
page ads. The yellow pages is a fantastic investment for impulse
buyers. People who have to have something right now like plumbers,
pest control,... ect....

You would definitly be wasting time with landscape lighting.

Travis
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  #7  
Old 02-27-2006, 09:22 AM
Mike & Lucia Mike & Lucia is offline
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My experience with the Yellow Pages; it is a necessary evil... don't spend any real money there. We have only our free listing under Landscape Lighting. Last spring my first call of the season and subsequently, my first installation, came from a call from the YPs. The client called because she wanted somebody local, not the biggest ad, the closest to her home. I think this is an important point. Secondly, you might have contacted somebody through a different avenue and they lost your info. If they remember your company name, they can refer to the phone book for your number. And lastly, any legitimate company will have some presence in the phone book, even if it is minor.

Your ad budget will be better invested elsewhere. Good luck.
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Old 02-27-2006, 03:50 PM
niteliters niteliters is offline
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what he said. small one liner, just got a call this weekend from someone who needed some lighting. brings some legitimacy to you company. I would focus time and $$$ on website. That's been our most valuable tool
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Old 02-27-2006, 04:37 PM
nlminc nlminc is offline
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Thanks for the info. A line ad was about all I was going to go with anyway.
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