Register free!
Search
 
     

Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 06-05-2001, 06:41 PM
CSRA Landscaping CSRA Landscaping is offline
LawnSite Bronze Member
 
Join Date: Apr 2001
Location: Beech Island, SC
Posts: 1,232
Marketing Water Gardens

I'm ready to install water gardens as a part of the services I offer but here's my problem: how do I market them? Who do I target, how do I convey the message to them, what should be contained in the message, etc.? Let's hear from some of you pros that know how things work, I could use the help. Any input is appreciated.
Reply With Quote
  #2  
Old 07-08-2001, 09:58 PM
CSRA Landscaping CSRA Landscaping is offline
LawnSite Bronze Member
 
Join Date: Apr 2001
Location: Beech Island, SC
Posts: 1,232
Gee, you guys are full of info.
Reply With Quote
  #3  
Old 07-09-2001, 09:58 AM
TheMom TheMom is offline
LawnSite Member
 
Join Date: Jun 2001
Posts: 66
To Market, To Market

How about this: Talk to one of your existing accounts and see if they'll go for an install. Then you could send other people to see the completed pond as a visual aid. Folks always go more for what they can actually see and touch.

People in upscale neighborhoods, or nicer hotels, would probably be more open to a water garden... go for disposable income.

Emphasize the calming beauty and added value aspects, I should think.

Other than that, you could get a bumper sticker made that says, "Ask me about my water garden!"

Just kidding. ;-)

Last edited by TheMom; 07-09-2001 at 10:02 AM.
Reply With Quote
  #4  
Old 07-09-2001, 10:01 AM
CSRA Landscaping CSRA Landscaping is offline
LawnSite Bronze Member
 
Join Date: Apr 2001
Location: Beech Island, SC
Posts: 1,232
Reply With Quote
  #5  
Old 07-09-2001, 07:08 PM
Stonehenge's Avatar
Stonehenge Stonehenge is offline
LawnSite Bronze Member
 
Join Date: Feb 2000
Location: Midwest
Posts: 1,277
Go to the aquascapes site. And order their video - they go all out to help you sell watergardens, because after all, it helps them, too.

TheMom has a good idea, too, in talking to existing customers to get them to to try a pond - I cut the first one a huge price break to give it a whirl, we had done a big patio there and I knew they wanted to do someting with water - I just called and said "How'd you like a water feature for cheap?"

We'll be doing another 3 this year, with the expectation of continued growth in coming years. We just offer it as another of our services.
Reply With Quote
  #6  
Old 07-09-2001, 08:31 PM
CSRA Landscaping CSRA Landscaping is offline
LawnSite Bronze Member
 
Join Date: Apr 2001
Location: Beech Island, SC
Posts: 1,232
Stonehenge, I know she had a good idea, I just like to raz her from time to time ... or continually. I've been doing it for 23 years, now!

I've begun to offer it as one of my services, I think I just need a broader client base, since I'm finishing my first year! Glad to hear that it's going well for you!
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump






Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 11:47 AM.

Page generated in 0.07957 seconds with 9 queries