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Old 10-01-2007, 10:56 PM
kyfireman2004's Avatar
kyfireman2004 kyfireman2004 is offline
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Join Date: Mar 2007
Location: Lexington Kentucky Home of the Kentucky Wildcats
Posts: 528
Time for a new name?

I have been using my own last name for years. Zehnder Landscaping
I have been thinking about changing it to something more easier to remember. What do you guys think about using a last name?
The name I am looking at is (Rescue 1 Landscaping)
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Old 10-01-2007, 11:38 PM
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txgrassguy txgrassguy is offline
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Join Date: Jan 2007
Location: south enough that spanish is necessary
Posts: 3,091
Depends upon how much market saturation you have achieved with your name.
At times customers may interpret a name change in a negative light.
This said, should you decide to change names be sure and send letters to all of your customers to inform them of the change.
Oh yeah, be sure to let your state/county/insurance company know as well.
Nice Try = You Suck Spelled Differently
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Old 10-02-2007, 11:55 AM
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bohiaa bohiaa is offline
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Join Date: Jun 2005
Location: Bellville Texas, near Houston
Posts: 5,223
seems in my area everyone uses there last name. I didn't.

I get asked this all the time.... where did king come from..

the name is KinG lawn care....... My name is Kurt my wife is Gina we called it KnG..... the public seen KING so we changed it to King.....

the co. in my area who use there lase name are small 1 and 2 man operations.

they just arnt going anywhere.... and I think it's because of that issue....

Pets lawn care... sounds like pete is solo and a guy who has a couple of 21' mowers....

Lamberts Landscaping sounds like a large co...

this is what I learned for my research before naming my co...

we also have a ton of mexicans here who use there first or last name.....

this is also bad. right off the bat it tells the customer too much....

face it. if you seen an ad for lawn care. and it said Jose's lawn service.

right away you know there is going to be a communication issue....

however I'm like you. your last name is kind of tough,,, and fron research people dont pick the last one in line....

useually they pick the 3 to 4th..... if it was listed in a phone book for exzample.....

I have done wuite a bit of reaserch on this issue and there is more out there if ya wanna tackle it.....

some say what's in a name........HAAA everything is.....

you certainly wouldn't advertise Whites lawn care... in a black neaborhood.

try to find out the type of people living where you target and cater to them...

if there all Christians...go that angle..

or be nuteral

Good luck
Dont even talk to people who cant purchase your product or service.........Dave Thomas.
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Old 10-04-2007, 04:57 PM
verant verant is offline
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Join Date: Oct 2007
Location: Alexandria, MN
Posts: 514
i use my last name "Verant's Lawn Service" i picked that because then people may recognize the last name either by knowing my family or me and i'll get jobs, which has happened many times. i would stick with your name. people tend to go for things they recognize. so if they've seen that last name driving around town on your truck or trailer, they may be more likely to have you do their lawn instead of someone else
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Old 10-04-2007, 05:41 PM
shane mapes shane mapes is offline
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Join Date: Jul 2006
Location: dixon ca.
Posts: 538
if it were me i would start to change the name by going to z landscape or z lawn care that way your current customers can relate to the change . but starting a new name all the way around could be bad
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Old 10-04-2007, 06:59 PM
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steve5966 steve5966 is offline
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Join Date: Aug 2007
Location: omaha nebraska
Posts: 210
Is your name pronounced zender, if so I would keep it. Either way I would not use the word rescue in your new name, I assume you work for or with the fire department. Rescue does not bring pleasant thoughts to me, it is usually associated with something bad happening. Just my thoughts on it.
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Old 10-04-2007, 08:20 PM
NC Greenscaper NC Greenscaper is offline
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Join Date: Jan 2006
Location: Coastal North Carolina
Posts: 446
Originally Posted by kyfireman2004 View Post
I have been using my own last name for years. Zehnder Landscaping
I have been thinking about changing it to something more easier to remember. What do you guys think about using a last name?
The name I am looking at is (Rescue 1 Landscaping)
I use my last name in my company name. I like it that way helps people remember who you are and with name recognition. I wouldn't change your company name unless you are sure is not working and only after having a good plan. It's all in name recognition and chances are you have already have some. You don't want to start that over
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