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  #1  
Old 01-12-2008, 08:54 PM
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humble1 humble1 is offline
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discounts and free offers

As I am thinking about early marketing what sort of "free offer " or discounts do you use to get new customers?

I was thinking of a few:

5% off Seniors, Fire,
Police and EMS

1-Free perimeter foundation treatment when you sign on for our Full Mosquito or Tick control program.

2- I will probably have a lawn site lynch mob chasing me down on this one.
Free lime application when a customer signs on for The full lawn care package which would be 5 fert/ weed spray. Pre em, surface insects, merit, aeration.
6th app lime and fall fert

I dont have a problem giving the other %5 ontop of this I happen to be an EMT on a call fire dept.
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  #2  
Old 01-12-2008, 09:30 PM
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RigglePLC RigglePLC is online now
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Sounds good.
I hope you are not giving away the Merit treatments--at around $75 per bag (.5G), plus a dollar per 1000 sqft to apply it, plus the trip and overhead--too expensive.
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Old 01-12-2008, 09:36 PM
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humble1 humble1 is offline
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I should be more clear the foundation treatment is a spray.
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1-Z-plugger
1-lawnsolutions aerator wb
1-Bluebird 48 tow behind
1-Z-Spray Int
1-T-3000
1-Permagreen Mag
4-backpackmistblowers
1-Four Wheeler with 50ft air blast mist sprayer
1-F-250 4x4 supercab p/u
1-E-250 van w-enclosed trailer
1-E-150 van
2-landscape trailers
a ton of backpack sprayers
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  #4  
Old 01-12-2008, 10:06 PM
PSUTURFGEEK PSUTURFGEEK is offline
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One discount I always would reccomend is a 5-10% off of entire year for Pre pay of entire season, this works for you and the customer , saves them money thier gonna spend anyway and in this part of the country brings in money when you don't have much coming in to pay for that expensive preemergant upfront and save even more money.
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  #5  
Old 01-12-2008, 10:42 PM
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Whitey4 Whitey4 is offline
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I'm offering a straight $50 bucks off spring cleanups. They save money up front, and while they could screw me, once they see my work I think they will stick with my service.
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  #6  
Old 01-12-2008, 11:38 PM
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Whitey4 Whitey4 is offline
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Hey humble... a question about offering a free lime app. That seems like a very difficult freebie to figure out costs on, isn't it? I mean, take a lawn with a pH problem, say 5.5 vs. another that is just a tad low at 6.3. The difference in materials is going to be about X's 4! I know lime seems cheap, but you use so much more of it vs. fert per 1000.... for the 5.5 turf you will use roughly 75 pounds per 1k in a loamy soil. Now, Iknow you can't aply more than 50/1k, but still, on a 1/4 acre that's over 500 pounds!

OK, so it's unlikely to run across a p H that low, but still... seems like too large a variable to offer as a freebie. maybe I'm missing something.
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Old 01-13-2008, 12:41 AM
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humble1 humble1 is offline
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Quote:
Originally Posted by Whitey4 View Post
Hey humble... a question about offering a free lime app. That seems like a very difficult freebie to figure out costs on, isn't it? I mean, take a lawn with a pH problem, say 5.5 vs. another that is just a tad low at 6.3. The difference in materials is going to be about X's 4! I know lime seems cheap, but you use so much more of it vs. fert per 1000.... for the 5.5 turf you will use roughly 75 pounds per 1k in a loamy soil. Now, Iknow you can't aply more than 50/1k, but still, on a 1/4 acre that's over 500 pounds!

OK, so it's unlikely to run across a p H that low, but still... seems like too large a variable to offer as a freebie. maybe I'm missing something.
Im offsetting it with high aeration costs, plus i can eat some stuff on the chem side to gain more accounts, not carved in stone yet, wanted to run it by everyone for input.
__________________
1-Z-plugger
1-lawnsolutions aerator wb
1-Bluebird 48 tow behind
1-Z-Spray Int
1-T-3000
1-Permagreen Mag
4-backpackmistblowers
1-Four Wheeler with 50ft air blast mist sprayer
1-F-250 4x4 supercab p/u
1-E-250 van w-enclosed trailer
1-E-150 van
2-landscape trailers
a ton of backpack sprayers
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  #8  
Old 01-13-2008, 12:46 AM
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ArizPestWeed ArizPestWeed is offline
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The best attention getter is the word "free"
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  #9  
Old 01-13-2008, 09:42 AM
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rcreech rcreech is offline
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Quote:
Originally Posted by ArizPestWeed View Post
The best attention getter is the word "free"
EXACTLY!

And we need to remember that the FREE app or service is later in the season!

Do the FREE app first, and they may cancel and tell you they can't afford your or something!
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  #10  
Old 01-13-2008, 12:30 PM
garydale garydale is offline
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Free appl. etc.

We offer:

- !0% prepay
- $5.00 Senior discount(one time)
- Free appl. on 6-appl. package(lime or late fall)
- Free appl. on referral (lime or late fall)
- Price of one appl. as sales commission(paid on 2nd appl. payment)

The word "free" is a great sales tool. Just watch your #'s.
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