Register free!
Search
 
     

Click for Weather
Reply
 
Thread Tools Display Modes
  #31  
Old 03-12-2009, 01:55 PM
Dotens's Avatar
Dotens Dotens is offline
LawnSite Member
 
Join Date: Jul 2007
Location: north east
Posts: 196
seems like we got wayyyyyyyyyyy of topic on this one. What does everyone do as far as advertising go? Newspaper ads, yellow pages, word of mouth? Lets hear about advertising and stick to the topic
Reply With Quote
  #32  
Old 03-12-2009, 02:09 PM
JDUtah's Avatar
JDUtah JDUtah is offline
LawnSite Silver Member
 
Join Date: Nov 2007
Location: UT
Posts: 2,671
Door hangers, website, word of mouth (business cards)... ALL with the same theme/feel.

Truck isn't lettered yet, will be asap (with same theme).

Oh, and I have friends that let me put stacks of my business cards at their businesses.

Also, I just started a Facebook add campaign. It targets people in specific cities and with specific interests. The add has an image of my logo (for branding) so even if they don't click it branding is happening. 48 hours with 28,000 impressions and 6 click troughs to my website... cost so far? $3.48 (well free with my $50 credit from Godaddy)

If the Facebook gets decent response I might go with Google and Yahoo advertising as well.
Reply With Quote
  #33  
Old 03-12-2009, 02:34 PM
starry night's Avatar
starry night starry night is online now
LawnSite Silver Member
 
Join Date: Feb 2009
Location: Ohio's North Coast
Posts: 2,062
If you really want to get back on topic, it was supposed to be about Organics Advertising. Thanks.
Reply With Quote
  #34  
Old 03-12-2009, 06:49 PM
phasthound's Avatar
phasthound phasthound is online now
LawnSite Platinum Member
 
Join Date: Jan 2006
Location: Mt. Laurel, NJ
Posts: 4,015
Quote:
Originally Posted by quackgrass View Post
You left out the last line.
It is not appropriate to speculate on the significance of the results until a proper evaluation has been completed and reviewed.
Not saying you're wrong, but the study is not done.
I also did not see any reference as to which EPA grade of biosoilds was tested. I'll admit to not reading all links. And I'll admit to believing using biosolids on lawns is a good sustainable practice.
__________________
Barry Draycott

The nation that destroys its soil destroys itself.
Franklin D. Roosevelt
Reply With Quote
  #35  
Old 03-12-2009, 06:51 PM
phasthound's Avatar
phasthound phasthound is online now
LawnSite Platinum Member
 
Join Date: Jan 2006
Location: Mt. Laurel, NJ
Posts: 4,015
Quote:
Originally Posted by dirtandhoops View Post
If you really want to get back on topic, it was supposed to be about Organics Advertising. Thanks.
Put posters in local veterinarian offices, day care centers, etc. Forget Yellow Pages.
__________________
Barry Draycott

The nation that destroys its soil destroys itself.
Franklin D. Roosevelt
Reply With Quote
  #36  
Old 03-13-2009, 11:45 PM
quackgrass quackgrass is offline
LawnSite Member
 
Join Date: Jan 2008
Location: North West
Posts: 247
Sorry I side tracked everything.

anyway,

Organics have a stigma. That stigma is "a safe alternative". Most people want the best, not an alternative. Sell your products on their merits without turning away potential skeptics.

Market yourself as the best. People want assurance that you are professional, knowledgeable, easy to deal with, sturdy, reliable and proven.

Pass out door hangers that say something to this effect:

"Our business is providing exceptional results with natural products, to enhance the nature of your landscape."

"Find out how easy and inexpensive it is to turn tired soil - into TOPSOIL. Reliable and proven methods that show visible results."

An advertisement like this makes you a provider not an alternative.

It targets everybody, and best of all it doesn't feed the "Organic is safe" monster that has bitten everyone including the EPA.

It also leaves flexibility to offer many services and cater to each clients needs.
Reply With Quote
  #37  
Old 03-14-2009, 08:00 AM
Dotens's Avatar
Dotens Dotens is offline
LawnSite Member
 
Join Date: Jul 2007
Location: north east
Posts: 196
Quote:
Originally Posted by quackgrass View Post
Sorry I side tracked everything.

anyway,

Organics have a stigma. That stigma is "a safe alternative". Most people want the best, not an alternative. Sell your products on their merits without turning away potential skeptics.

Market yourself as the best. People want assurance that you are professional, knowledgeable, easy to deal with, sturdy, reliable and proven.

Pass out door hangers that say something to this effect:

"Our business is providing exceptional results with natural products, to enhance the nature of your landscape."

"Find out how easy and inexpensive it is to turn tired soil - into TOPSOIL. Reliable and proven methods that show visible results."

An advertisement like this makes you a provider not an alternative.

It targets everybody, and best of all it doesn't feed the "Organic is safe" monster that has bitten everyone including the EPA.

It also leaves flexibility to offer many services and cater to each clients needs.
Very well said
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 11:33 AM.

Page generated in 0.08764 seconds with 9 queries