Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 08-12-2002, 05:32 PM
LakeSide Lawn and Landscape's Avatar
LakeSide Lawn and Landscape LakeSide Lawn and Landscape is offline
LawnSite Senior Member
 
Join Date: Aug 2002
Location: Mooresville, N.C
Posts: 337
How To Get More Business

HELLO GANG, I WAS WONDERING THE BEST WAY YOU HAVE FOUND TO GET NEW BUSINESS?THIS IS MY FIRST YEAR IN THE LAWN MAINTENCE FIELD,I KNOW THE SEASON IS ALMOST UP BUT ANY SUGESTIONS FOR NEXT YEAR WOULD BE GREATLY APPRECIATED!!! THANKS FOR ANY HELP YOU MAY OFFER. M&M LAWN SERVICE
__________________
Jacob
Reply With Quote
  #2  
Old 08-12-2002, 05:55 PM
Sean Adams Sean Adams is offline
 
Join Date: Jun 1999
Location: Pennsylvania
Posts: 3,623
Jacob....welcome to the industry. Lots of fun, lots of hard work, lots of reward. I know that if you do a search you will have enough reading material for a year.

Telemarketing, direct mail, print advertising, yellow pages, flyers, word of mouth, door to door canvasing, volunteering your service for your community gets publicity, local mailers, church bulletins, and so much more...

Search and ye shall find....
Reply With Quote
  #3  
Old 08-12-2002, 08:05 PM
rodfather's Avatar
rodfather rodfather is offline
LawnSite Fanatic
 
Join Date: Aug 2001
Location: Clinton, NJ
Posts: 9,632
Honestly ask for referrals...we have been in business now for 8 years and have NEVER advertised in any way.

Your work will speak for itself.
Reply With Quote
  #4  
Old 08-13-2002, 02:26 AM
Mykster's Avatar
Mykster Mykster is offline
LawnSite Senior Member
 
Join Date: Jan 2002
Location: Arlington, WA
Posts: 668
Referrals and fliers are the only advertising I've done thus far. I keep pretty busy.


Hey Rodfather, do you actually ask your customers for the referrals? I get alot of referrals but, just by my cutomers telling others. Never thought of asking them to get me referrals. I think I'll try that.
__________________
Mike
Sawyer Lawn & Landscape
Western, Wa.
<br>
<img src="http://www.kristofferson.com/sawyerlogo_transp.gif" border="0">
Reply With Quote
  #5  
Old 08-13-2002, 04:14 PM
rodfather's Avatar
rodfather rodfather is offline
LawnSite Fanatic
 
Join Date: Aug 2001
Location: Clinton, NJ
Posts: 9,632
Mykster

I get a sense that people like it when I ask them for referrals. I tell them I am always looking for ways to expand our company and any help from them (new names) would be greatly appreciated. They like me asking once or twice a year.

It also shows that they are important to me as well.
Reply With Quote
  #6  
Old 08-14-2002, 12:11 PM
MPhillips MPhillips is offline
LawnSite Member
 
Join Date: Aug 2002
Location: zone 7
Posts: 94
I agree with the referrals...I think they have the highest close rate, and highest marging of my business. I'd like to be in a position where I only receive business through referrals.

Marketing can apparently vary a little depending on where you live and do business. I'd recommend that when you start out you try it all and try it often...based on how much money you can afford...what doesn't work one place may work like gang busters for you. Flyers, doorhangers, neighborhood newsletters, yard signs, sponsor a little league team, the coupon mailers, neighbors, family and freinds....try it all

good luck
Reply With Quote
  #7  
Old 08-15-2002, 12:20 PM
tailoredlook tailoredlook is offline
LawnSite Member
 
Join Date: Sep 2000
Location: Plymouth Meeting PA
Posts: 142
I offer to my customers a five for ten referral break. Refer 5 people who sign on with me for one year full service, mowing weekly, mulch prune etc. and I give them a 10% break on each months bills. Been doing that for 2 years now. Haven't needed to promote myself any other way since I first was trying to get started.
Reply With Quote
  #8  
Old 08-16-2002, 10:49 PM
MATTHEW MATTHEW is offline
LawnSite Senior Member
 
Join Date: May 2001
Location: NE OHIO
Posts: 665
Agreed. Referrals are #1, and you should offer some sort of discount or free stuff.

But that requires the customer to work for you and that may or may not happen.

Don't be afraid to knock on doors and introduce yourself.
Just keep your eye open for a good opportunity to show up.
If there is a dull blade job, crooked stripes, no edging, ect., knock on the door and tell them who you are, and that you noticed the "problem" and to feel free to call if you need help.

If you can win them over, they will call you before anyone else.

Keep cards in your pocket all the time.

Good luck.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 08:17 PM.

Page generated in 0.09626 seconds with 9 queries