The Green Industry's Resource Center

SchnabelLawnCare · #11 01-18-2010, 08:04 PM

Quote:

Originally Posted by Erics Lawn Care

i say that direct mail is the best advertising, trying buying nielson & assoc booklet. I get, now I am not lying, about 10% roi. If you are interested in my details you can send me a message directly.

I think we would all be interested in how you succeeded so well! How many did you send, and did 10% sign up or were they just price shopping?

DLAWNS · #12 01-19-2010, 01:29 AM

Quote:

Originally Posted by ohiogreenworks

We are looking to do around 20-25k this spring. We are splitting it with a friend who has an excavation business. One side his, one side ours, between both of us we have tons of services covered. Anyways, just got a price of 30 cents per postcard. That is design, printing, mailing. Everything included...

Would you mind sharing the name of the company you used for the direct mailing that you're doing? I'm looking for my best option for a spring mailing.

ohiogreenworks · #13 01-19-2010, 02:14 PM

Quote:

Originally Posted by DLAWNS

Would you mind sharing the name of the company you used for the direct mailing that you're doing? I'm looking for my best option for a spring mailing.

Sure, I got that quote from Minute Man Press. I believe they are a franchise chain. There is one by me but I'm sure there is one over by you. Just google MinuteMan Press. Let me know what you find out.

edit to add: I just got my final quote from minute man and it ended up being almost 39 cents a piece for 22,482 which is how many homes in the area I want to hit were over 70k household income. Doesn't seem too bad if I can even get 1/2% close ratio I would be doing awesome! Haven't made a final decision yet...

impman2005 · #14 01-21-2010, 10:56 AM

Thanks for all the posts, but I'd like to hear from some of the guys that voted against campaigns, cause all I'm hearing is the upside.

cherrync5296 · #15 02-12-2010, 11:14 AM

We mail 60,000 mailers a year. It is our best marketing media. But your marketing efforts need to be multi-tiered. Internet marketing is fast becomming very sucessful. If you are really small perhaps you will get enough from that to keep you happy.