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Old 11-20-2010, 09:48 AM
TheGoat TheGoat is offline
LawnSite Senior Member
Join Date: Jun 2010
Location: Deltona, Florida
Posts: 273
Originally Posted by rollinrock View Post
I think a website is an integral part of your marketing plan. You can use this to attract new customers and create a good first impression.

Here's a few tips for your website:

1. Get registered with google local Here is the link: Google Local Business

2. Have the number on your site ring a voicemail service. This will save you time plus will allow you to better present yourself to your clients.

3. Have a method for collecting the email addresses of your potential clients. That way you can stay you can keep in contact with them setting you apart from the rest of other guys. Offer them free tips on how to take care of their lawn plus how to hire a lawn care professional.

A service to collect email addresses:

4. Use this software to create your site: Very easy to install and keep a site updated with.

For a place to host your site its hard to beat and for a site name I always use
getting a website is excellent advice but your suggestions for hosting and url are some of the most expensive I have seen.

I use

It cost me $45 a year and that price includes a url.
<A HREF="">Orlando home inspector</A>
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Old 11-20-2010, 09:59 AM
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Lefet Lefet is offline
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Join Date: Jun 2010
Location: Jackson, NJ
Posts: 1,885
Good information posted in this thread....
NJ Lawnmasters, Inc.
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Old 11-20-2010, 10:05 AM
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Patriot Services Patriot Services is online now
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Join Date: Jul 2006
Location: Tampa FL
Posts: 11,936
Originally Posted by Texas Lawn View Post
whats a phone book?
A large chunk of processed tree flesh used to weigh down the bottom of a trash can.
Posted via Mobile Device
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Old 11-21-2010, 01:35 PM
chatsworth chatsworth is offline
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Join Date: Nov 2010
Location: Nashville, TN
Posts: 8
Originally Posted by srenoch1 View Post
My question is should we invest in Web marketing to attract new customers while continuing to throw flyers and hang door hangers or should we rely on building revenue and buying business from other lawn companies to grow?
Definitely get a presence online. Create a webpage, get a make a company facebook page, twitter, etc...if it works for the politicians, it's bound to work for us too!
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Old 11-21-2010, 02:57 PM
Az Gardener Az Gardener is offline
LawnSite Gold Member
Join Date: Sep 2005
Location: Phoenix, Az
Posts: 3,899
Don't forget networking and diversity. Its important to network for referrals but you want to be networking with different "pools" of people.

I network with other green industry contractors who don't offer the same services I do. I also spread the wealth by referring those guys work too even if I could possibly do the things I am referring them for. If its not my core competency I refer others. For example I am a certified Arborist but I refer a tree service for consulting work and deep feeding and some other technical work.

I got a referral from a lawn site member Bill from Inspired, we are doing a clean up for that woman and she will likely become a regular maintenance client. I suggested that she would benefit from a fertilizer injector and she should have Bill install it. We have installed plenty of injectors but irrigation is his niche and she is his referral. I can't expect him to refer me work if he never hears from every client he refers me to again. You can't be greedy.

I also network with several different groups, each one puts me in contact with another entirely different group of people. Here is a small list
  • Cub Scouts/Boy Scouts
  • Remodel Contractors
  • Irrigation Specialists
  • Lighting Specialists
  • L/S Contractors who don't do maint
  • Hard-scape Specialists
  • Municipal garden
  • L/S designer association
  • L/S architects
  • Small nurseries
  • Realtor groups
  • BNI

Volunteer your time and get involved... and use you imagination!

“If I accept you as you are, I will make you worse; however, if I treat you as though you are what you are capable of becoming, I help you become that.”
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Old 12-10-2010, 02:30 PM
tradeyouraccounts tradeyouraccounts is offline
Join Date: Feb 2008
Location: Henderson nv
Posts: 345
A website is an absolute must, offer a decent service and support. Has anyone ever sponsored a local school sports team or something like that and got your business on their shirts and the like? Has it paid off to get local accounts?

Buy Sell & Trade Lawn & landscaping route accounts. The online market place for route accounts.
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Old 12-11-2010, 11:05 AM
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GreenI.A. GreenI.A. is offline
LawnSite Silver Member
Join Date: Jul 2010
Location: North East
Posts: 2,132
Some of the things that work best for me is referal programs and clover leafing. For fertilization I offer $20 off for each referal once the new customer compleates there 3rd service, the new customer also receives $20 off there new service as well. I have a real estate agent that hired me this fall. He has already given me enough referals that next season will be just about free for him. For irrigation I do a free start up and winterizing for each successful irrigation referal. When ever we are at a job we clover leaf the neighboring houses.

One of the most sucessful methods for me has been advertising thru the local little league. I fertilize the fields for them and I get an outfield sign. i also get an ad in the program that get handed out at every single little leage game. My cost is a $500 yearly credit for each field I have a sign on.
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Old 12-11-2010, 11:19 AM
topsites topsites is offline
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Join Date: Mar 2005
Location: Richmond Virginia
Posts: 21,659
Throw fertilizer at it, water it good.

Originally Posted by chatsworth View Post
make a company facebook page, twitter, etc...if it works for the politicians, it's bound to work for us too!
Uhm, no thank you, I have FB but I definitely don't want to be seen that way.
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growing , lawn care business , marketing , web

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