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Old 02-22-2011, 01:07 AM
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DA Quality Lawn & YS DA Quality Lawn & YS is offline
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Pricing on Postcards - your thoughts?

Guys,

I am ordering up some postcards to be direct mailed. About 900 postcards going to two affluent mail routes near me. I have been quoted a price of about $500 which includes the postcard itself, 1 hr design time (no I did not want to take the time to do the thing myself), a mailing list, and postage.
Seem reasonable?

If I go through with this, I would likely do a 2nd mailing 6-8 wks down the line to the same mailing list.

I will concede the estimate is with Adeas. They seem to be pretty easy to work with - anyone do direct mail postcards with Adeas and what are your thoughts on them?

DA
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Old 02-22-2011, 09:35 AM
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DA Quality Lawn & YS DA Quality Lawn & YS is offline
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Bump it up, looking for ops.
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7x14 Stealth SE Enclosed with 48" side ramp
2013 Gravely Pro Turn 260 with Kohler 26.5 EFI
08 Toro Z400 48" deck, 21HP Kaw with EZ Vac twin bag
09 Exmark Turf Tracer HP 36"
21" Toro SR4 Super Recycler
Stihl KM90 Kombi w/ straight shaft trimmer & tiller heads
2 Husqvarna 125B Blowers
Turfco XT5 Aerator
Turfco LS-22 Overseeder
EcoLawn 200 Applicator

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Old 02-22-2011, 11:03 AM
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walker-talker walker-talker is offline
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Earlier this year I had ran some numbers of running a larger campaign of 15,000. I figured it two ways. One way was I paid a person to design, another for the print and then another for the mailing services. Then I call Adeas and got a quote for them to do it all.....at it was about the same.

Now, when I compare your numbers and mine, seems like you paying quite a bit more per card/100. I think to mail 15,000 was going cost in the neighborhood of $4000 I think. But, with postcards the few you mail the more you're going to pay per piece.
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Old 02-22-2011, 02:09 PM
Paver Protector Paver Protector is offline
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Are the lists you're using going to mail carrier routes(the whole route) or are you choosing the demographics that fit your business or choosing by a geographical area?
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Old 02-22-2011, 02:11 PM
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Mail routes I chose are saturation routes (whole routes) - cheaper rate that way, and I know the neighborhoods my cards will be getting into.
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7x14 Stealth SE Enclosed with 48" side ramp
2013 Gravely Pro Turn 260 with Kohler 26.5 EFI
08 Toro Z400 48" deck, 21HP Kaw with EZ Vac twin bag
09 Exmark Turf Tracer HP 36"
21" Toro SR4 Super Recycler
Stihl KM90 Kombi w/ straight shaft trimmer & tiller heads
2 Husqvarna 125B Blowers
Turfco XT5 Aerator
Turfco LS-22 Overseeder
EcoLawn 200 Applicator

I can do all things through Him who gives me strength.
Philippians 4:13
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Old 02-24-2011, 01:09 AM
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DA Quality Lawn & YS DA Quality Lawn & YS is offline
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Bump it on up
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7x14 Stealth SE Enclosed with 48" side ramp
2013 Gravely Pro Turn 260 with Kohler 26.5 EFI
08 Toro Z400 48" deck, 21HP Kaw with EZ Vac twin bag
09 Exmark Turf Tracer HP 36"
21" Toro SR4 Super Recycler
Stihl KM90 Kombi w/ straight shaft trimmer & tiller heads
2 Husqvarna 125B Blowers
Turfco XT5 Aerator
Turfco LS-22 Overseeder
EcoLawn 200 Applicator

I can do all things through Him who gives me strength.
Philippians 4:13
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  #7  
Old 02-24-2011, 12:10 PM
JeffNY JeffNY is offline
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price is right.
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