Clover Campaigning

[kirkmbrown2001]

Came across this on Wikipedia. How many of you clover campaign with yard signs? Do you get positive results from this?

http://en.wikipedia.org/wiki/Clover_campaign

[headz77]

Not me... Maybe I should. I just never have felt comfortable asking to leave a sign. On the construction side we have signs up, but only for the duration of the project.
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[BeachysLawn]

We do the five around (cloverleaf) marketing but its not done with lawn signs. That is not actual cloverleaf marketing. We put a door hanger or flyer on the four or five houses immediately surrounding the property we service every 3 or 4 weeks.

[knox gsl]

This is the best way to get a tight route and cut driving cost. Its not the easiest thing the first year you serve the original customer but if you market well and give good service year 2 they will come around. Its nice to drop the gate and hit 4 or 5 homes at once.
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[GreenI.A.]

Originally Posted by BeachysLawn

We do the five around (cloverleaf) marketing but its not done with lawn signs. That is not actual cloverleaf marketing. We put a door hanger or flyer on the four or five houses immediately surrounding the property we service every 3 or 4 weeks.

We do the same with fertilizing accounts. Most times we go to an account we quickly leave a door hanger at the next door neighbors, across the street, and the house diagonally across the street. Also with construction/irrigation Installs we will have in the contract that our signs must stay in place for a certain duration of time, during construction and then usually 2 weeks after. We don't use cheap lawn signs, but use the heavier steal frames that real estate companies use.