Register free!
Search
 
     

Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 04-24-2012, 02:23 PM
vaacutabove vaacutabove is offline
LawnSite Senior Member
 
Join Date: Jul 2010
Location: forest va
Posts: 891
every door direct mail

Has anyone used it targeted towards apps only. Also one of my newer customers asked if I have ever advised using something like tired of the national fert. Company over promising under delivering or something like that.
I have a good program but not a lot of company exposure. Any thoughts on this approach good or bad idea .
Posted via Mobile Device
Reply With Quote
  #2  
Old 04-24-2012, 02:26 PM
grandview (2006)'s Avatar
grandview (2006) grandview (2006) is online now
LawnSite Gold Member
 
Join Date: Jan 2006
Location: Lancaster N.Y.
Posts: 3,401
Using it right now.costs.145 per postcard sent out. Plus the cost of having your postcard printed.You can pick out the zip code you want and down to the streets. You have to have one delivered to every house on the mailman's route.
__________________
www.grandviewlandscaping.com
Reply With Quote
  #3  
Old 04-24-2012, 03:21 PM
vaacutabove vaacutabove is offline
LawnSite Senior Member
 
Join Date: Jul 2010
Location: forest va
Posts: 891
Thanks for the response (in both forums). I think im going to do it need ideas on content thats the thing im horrible at.
Posted via Mobile Device
Reply With Quote
  #4  
Old 04-24-2012, 10:31 PM
vaacutabove vaacutabove is offline
LawnSite Senior Member
 
Join Date: Jul 2010
Location: forest va
Posts: 891
Anyone else
Posted via Mobile Device
Reply With Quote
  #5  
Old 04-24-2012, 11:28 PM
EquityGreen EquityGreen is offline
LawnSite Senior Member
 
Join Date: Apr 2009
Location: Sioux Falls
Posts: 390
I'd like to hear as well. I got an offer from my mailman for .15 cents per delivery. That's a good price. I want to.hear from the people who do both spring and fall direct mail and what the average response rate is. I know my average closing percentage just want to know what your major selling points may be depending on the season.
Posted via Mobile Device
Reply With Quote
  #6  
Old 04-25-2012, 11:13 PM
olcllc's Avatar
olcllc olcllc is offline
LawnSite Member
 
Join Date: Feb 2010
Location: Enid, OK
Posts: 202
Quote:
Originally Posted by vaacutabove View Post
Has anyone used it targeted towards apps only. Also one of my newer customers asked if I have ever advised using something like tired of the national fert. Company over promising under delivering or something like that.
I have a good program but not a lot of company exposure. Any thoughts on this approach good or bad idea .
Posted via Mobile Device
I used it this spring. I picked three routes that had 2000 house-holds. I tried to pick routes with similar size lawns 12k -15k. i received.... and i'm guessing here, 40 plus calls. I know I added about thirty new customers from the mailing. I mailed on a Friday and on Monday the phone was ringing and i continued to get calls for two weeks.

The total cost for 2000 mailers and the mailing was just over $600.00. Three annual customers covered the cost.

They say to only expect a 3-5% response. Mine was more like 2% but i got 80% of those that called.
__________________
"To be intelligent is to be open-minded, active, memoried, and persistently experimental." Leopold Stein

"Democracy will cease to exist when you take away from those who are willing to work and give to those who would not." Thomas Jefferson
Reply With Quote
  #7  
Old 04-26-2012, 12:08 AM
Ric's Avatar
Ric Ric is offline
LawnSite Fanatic
 
Join Date: Sep 2001
Location: S W Florida
Posts: 11,023
Quote:
Originally Posted by olcllc View Post
I used it this spring. I picked three routes that had 2000 house-holds. I tried to pick routes with similar size lawns 12k -15k. i received.... and i'm guessing here, 40 plus calls. I know I added about thirty new customers from the mailing. I mailed on a Friday and on Monday the phone was ringing and i continued to get calls for two weeks.

The total cost for 2000 mailers and the mailing was just over $600.00. Three annual customers covered the cost.

They say to only expect a 3-5% response. Mine was more like 2% but i got 80% of those that called.


I think 2% is a great return. I would be happy with a 1% return. I had 5,000 post cards printed for $ 600. add in the EDDM mailing costs and it was only $ 0.205 per card delivered. Add in my time counting, tagging and soring post cards and profit from 4 customers pays the cost.


.
__________________
.

"TG doesn't give a rats ass about being "Responsible" as long as sales/production quotas are met. That's it in a nutshell. A recipe for disaster IMO." Ted Putnam 2/28/14

You can lead a Donkey to water but you can't make the Jackass Drink

"As Americans you have the right to be stupid." John Kerry

"Life is tough, but it's tougher when you're stupid.” John Wayne.
Reply With Quote
  #8  
Old 04-26-2012, 03:07 AM
GreenI.A.'s Avatar
GreenI.A. GreenI.A. is offline
LawnSite Silver Member
 
Join Date: Jul 2010
Location: North East
Posts: 2,052
I looked into the usps program and found that it isn't worth it. At least in my market it is not. the problem with it is that it goes to EVERY residential mailbox in the desired route. If it is a multifamily home with three mailboxes, then three cards are left there. For me it is much more cost effective to do a mailing list with my desired demographics. The usps program does have it's benefits, but I think that it is best for other industries that are not targeting property owners. But other markets very well may differ.
__________________
Why do people not respect us as they do other tradesmen? Because every Tom, Dick, and Harry doesn't think he can be a plumber or electrician!
Reply With Quote
  #9  
Old 04-26-2012, 07:08 AM
olcllc's Avatar
olcllc olcllc is offline
LawnSite Member
 
Join Date: Feb 2010
Location: Enid, OK
Posts: 202
Quote:
Originally Posted by Ric View Post
I think 2% is a great return. I would be happy with a 1% return. I had 5,000 post cards printed for $ 600. add in the EDDM mailing costs and it was only $ 0.205 per card delivered. Add in my time counting, tagging and soring post cards and profit from 4 customers pays the cost.


.
I was pleased with the response. I was expecting 1%. Also you have to consider referrals from those customers you gained from the mailing. I've added another 10 or so just from the referrals.
__________________
"To be intelligent is to be open-minded, active, memoried, and persistently experimental." Leopold Stein

"Democracy will cease to exist when you take away from those who are willing to work and give to those who would not." Thomas Jefferson
Reply With Quote
  #10  
Old 04-26-2012, 07:21 AM
corey4671 corey4671 is offline
LawnSite Silver Member
 
Join Date: Sep 2006
Location: Somewhere in TN
Posts: 2,943
Quote:
Originally Posted by GreenIndustryAssociates View Post
I looked into the usps program and found that it isn't worth it. At least in my market it is not. the problem with it is that it goes to EVERY residential mailbox in the desired route. If it is a multifamily home with three mailboxes, then three cards are left there. For me it is much more cost effective to do a mailing list with my desired demographics. The usps program does have it's benefits, but I think that it is best for other industries that are not targeting property owners. But other markets very well may differ.
My thoughts exactly. I found that in my market that in order to get to the homes I wanted, I would have the ones that I had no intentions of marketing to. I made my own list from the property assessor's website, printed labels and bought postcard stamps. I can't blame the postal service. It is a way for them to generate revenue when they are typically losing money due to email
Posted via Mobile Device
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.com™ - Moose River Media
All times are GMT -4. The time now is 11:46 AM.

Page generated in 0.07440 seconds with 9 queries