Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #21  
Old 09-03-2012, 07:03 PM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,561
Quote:
Originally Posted by Rick13 View Post
Does it work good? That is Goggle Ad Words? I am already 1-3 on the 1st page for aeration in Rockford, IL. I am going to change my website to include the names of local cities near Rockford, so then I think I will be good with them also.

So I guess I'm not really sure what I will gain from Google Ad Words? Has anyone be sold as this is a good way to advertise through Google?
It's a great way to advertise, but like everything else, it comes down to the execution. Since you rank well for Rockford, you could try Adwords targeting other services you may want to grow, or target those towns that you don't currently rank for, but will be trying to. The best thing with Adwords is how well you can laser-target the customers you want via geo location.
__________________
a guy who knows the lawn industry, branding, and web strategy
Reply With Quote
  #22  
Old 09-03-2012, 07:07 PM
Duekster Duekster is offline
LawnSite Fanatic
 
Join Date: Jan 2007
Location: DFW, TX
Posts: 7,971
Quote:
Originally Posted by tonygreek View Post
It's a great way to advertise, but like everything else, it comes down to the execution. Since you rank well for Rockford, you could try Adwords targeting other services you may want to grow, or target those towns that you don't currently rank for, but will be trying to. The best thing with Adwords is how well you can laser-target the customers you want via geo location.
I have not seen that ad words geo that granular but please enlighten us.
Reply With Quote
  #23  
Old 09-03-2012, 08:05 PM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,561
Quote:
Originally Posted by Duekster View Post
I have not seen that ad words geo that granular but please enlighten us.
No problem. If you go in to Adwords campaign manager, select a current campaign, or create a new one, and under the "Locations" section, select "Let me choose". You can add down to the zip code-level. So, if you add a zip code, you can then click "Nearby", and that will open a Google Map, allowing the flexibility to include a specific search radius, via "Radius Targeting", for whatever location you want to geo target.

For example, if you want to target potential customers from within 12 miles of your shop, you can do so via this feature.
Attached Images
 
__________________
a guy who knows the lawn industry, branding, and web strategy
Reply With Quote
  #24  
Old 09-03-2012, 08:20 PM
Rick13's Avatar
Rick13 Rick13 is offline
LawnSite Senior Member
 
Join Date: Jan 2012
Location: Rockford, Illinois
Posts: 408
tonygreek, will I be able to show this map on my website too? I know I have seen other websites where they show a picture that looks like the one you post.
__________________
2013 Ford F450 Super Duty Truck
2010 Exmark Lazer Z 60" deck
2012 ExMark 30" Riding Aerator
2011 John Deere Pro Gator 2020a
2011 Lawn Solution Dual Hyrdo Aerator 24"
2011 Echo Handheld (trimmers to power pruners)
2007 Big Tex 4ft metal high side 7' x 12' Trailer
2012 PJ 7' x 16' Dump Trailer
2014 Vintage 8.5' x 24' Enclosed Trailer
2012 Ecolawn Applicator model 200 Compost Spreader
Reply With Quote
  #25  
Old 09-03-2012, 08:21 PM
Duekster Duekster is offline
LawnSite Fanatic
 
Join Date: Jan 2007
Location: DFW, TX
Posts: 7,971
Quote:
Originally Posted by tonygreek View Post
No problem. If you go in to Adwords campaign manager, select a current campaign, or create a new one, and under the "Locations" section, select "Let me choose". You can add down to the zip code-level. So, if you add a zip code, you can then click "Nearby", and that will open a Google Map, allowing the flexibility to include a specific search radius, via "Radius Targeting", for whatever location you want to geo target.

For example, if you want to target potential customers from within 12 miles of your shop, you can do so via this feature.
sweet and thank you
Reply With Quote
  #26  
Old 09-03-2012, 08:35 PM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,561
Quote:
Originally Posted by Duekster View Post
sweet and thank you
Any time. Besides better targeting, the other major benefit to this is much tighter budget control.

Quote:
Originally Posted by Rick13 View Post
tonygreek, will I be able to show this map on my website too? I know I have seen other websites where they show a picture that looks like the one you post.
Rick, it's a bit different, but you could take a screen cap of it and crop it down. If you want, shoot me a PM with your service area radius and I can the make a map for you in a couple of minutes.
__________________
a guy who knows the lawn industry, branding, and web strategy
Reply With Quote
  #27  
Old 09-03-2012, 09:06 PM
Duekster Duekster is offline
LawnSite Fanatic
 
Join Date: Jan 2007
Location: DFW, TX
Posts: 7,971
My organic is good but it could be better
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 01:23 AM.

Page generated in 0.08109 seconds with 10 queries