Getting a new truck lettered. What do you guys think?

[Bob_n_weave]

Personally I would not letter my Truck, especially when you towing that Trailor that is already lettered.

[Think Green]

Why not letter the truck??
There is times that I do not haul a trailer to perform other services. You are just another Joe Smoh without advertising. I hook up to another trailer for spraying, then another for other things. All my trailers is not lettered as they are different styled. It is a matter of personal choice.

[OakNut]

Originally Posted by maelawncare

Remember that these are internet images. They are harder to read on here.

My main focus is my logo. And it is defiantly readable. If people have time to look at the rest, then they can read it as well. The most important thing they see is my name on my logo. They can find the rest later if they don't have time to write down the number, like if they are driving down the road.

Actually, it's your name that's the difficult part to read.

You're starting with a word/name that is "odd" to begin with (not as common/straightforward as say "Smith", or "Johnson") and making it even more difficult to figure out by using "funky" lettering. It's gotta be understood INSTANTLY, without thinking.

This is all sort of irrelevant though since you've already established an image using said logo.

[BrandonV]

i like the 2nd setup, bigger is better. I would encourage you to throw a few lowercase letters in there though, the human brain DOESNT PROCESS ALL CAPS AS EASY as we do lowercase, just out of habit. especially at speed signage needs to be legible.

[JimLewis]

Originally Posted by OakNut

Actually, it's your name that's the difficult part to read.

You're starting with a word/name that is "odd" to begin with (not as common/straightforward as say "Smith", or "Johnson") and making it even more difficult to figure out by using "funky" lettering. It's gotta be understood INSTANTLY, without thinking.

This is all sort of irrelevant though since you've already established an image using said logo.

I agree with almost everything OakNut said except for that last sentence. Yes, it's a more rare name to begin with. And yes, I agree, that you are making even more difficult with that funky hard-to-read lettering. But no, it's not irrelevant that you've already established that image. I would change the logo now, if I were you. Just the lettering. The rest of the logo and imaging is all very nice. Just the font on the name is difficult to read. You could easily change that on your website and trucks NOW, before it's too late. Actually, it's never too late. But it's a whole lot easier to do it now than it will be 5 or 10 years from now when you have 15 trucks on the road, like I do.

I disagree with whoever questioned lettering the truck as well as the trailer. You should letter every truck and every trailer in your fleet, IMO. Also, the fact that the logo is easy to remember but the name is not, is a problem for you - whether you realize it or not.

The whole idea is name recognition. You want your name and logo to be out there in public as often as possible! When you drive around town without your trailer, you want people to see the logo, remember the logo, and remember the name! When you go to the grocery store on Sunday night you want people to see the logo, remember the logo, and remember your name. You want to be constantly reinforcing this. Brand name recognition is one of the single most important things in this business - a key item that 90% of LCOs don't fully understand. Which is great for those of us who do. Everyone in the area we service knows our company, knows our trucks, our logo, and our name. It's taken me 16 years to get there. But I cannot tell you how rewarding that is. It's instant credibility when we show up to give a bid. Nobody ever questions whether we know what we're doing or whether we can help make their landscape look great. They already assume or know that we can. The only question in people's minds nowadays when they call us is, "Can I afford these guys?". That's a great place to be. And that's what brand name recognition can do.

Getting them to remember your logo is helpful because when you arrive to give a bid they'll be like, "Oh yah! I've seen you guys around." But the fact that your name is extremely difficult to read and remember is a problem. Because when they are at home one evening thinking of hiring someone to take care of the yard they may remember your those white trucks with the yellow and blue logo. But they won't remember your name. And if they can't remember your name, they're not going to be able to call or look you up on the internet. I'd do everything I could to get people to be able to read and hopefully remember my name more easily.

That's my 2 cents. Take it or leave it.

[leon2245]

Three step plan for professional signage:
1. No pictures
2. No extreme fonts
3. Simple, tasteful logo

[123hotdog]

When it comes to signage go big and simple.

[maelawncare]

Originally Posted by JimLewis

I agree with almost everything OakNut said except for that last sentence. Yes, it's a more rare name to begin with. And yes, I agree, that you are making even more difficult with that funky hard-to-read lettering. But no, it's not irrelevant that you've already established that image. I would change the logo now, if I were you. Just the lettering. The rest of the logo and imaging is all very nice. Just the font on the name is difficult to read. You could easily change that on your website and trucks NOW, before it's too late. Actually, it's never too late. But it's a whole lot easier to do it now than it will be 5 or 10 years from now when you have 15 trucks on the road, like I do.

I disagree with whoever questioned lettering the truck as well as the trailer. You should letter every truck and every trailer in your fleet, IMO. Also, the fact that the logo is easy to remember but the name is not, is a problem for you - whether you realize it or not.

The whole idea is name recognition. You want your name and logo to be out there in public as often as possible! When you drive around town without your trailer, you want people to see the logo, remember the logo, and remember the name! When you go to the grocery store on Sunday night you want people to see the logo, remember the logo, and remember your name. You want to be constantly reinforcing this. Brand name recognition is one of the single most important things in this business - a key item that 90% of LCOs don't fully understand. Which is great for those of us who do. Everyone in the area we service knows our company, knows our trucks, our logo, and our name. It's taken me 16 years to get there. But I cannot tell you how rewarding that is. It's instant credibility when we show up to give a bid. Nobody ever questions whether we know what we're doing or whether we can help make their landscape look great. They already assume or know that we can. The only question in people's minds nowadays when they call us is, "Can I afford these guys?". That's a great place to be. And that's what brand name recognition can do.

Getting them to remember your logo is helpful because when you arrive to give a bid they'll be like, "Oh yah! I've seen you guys around." But the fact that your name is extremely difficult to read and remember is a problem. Because when they are at home one evening thinking of hiring someone to take care of the yard they may remember your those white trucks with the yellow and blue logo. But they won't remember your name. And if they can't remember your name, they're not going to be able to call or look you up on the internet. I'd do everything I could to get people to be able to read and hopefully remember my name more easily.

That's my 2 cents. Take it or leave it.

Thank you for your comment.

I tried to change my logo 5 years ago while i was still somewhat small. It did not go over well. Now it will cost me over $10k to rebrand myself. And that is just in direct. Not to mention the years it will take for potential customers to start to remember it. I am kind of stuck with what I have for now.