Why do so many LCO's fail?

[turfbuilder]

A lot of newbies have come into this in the last few years because of the lousy economy and job loss. You don't need a ton of capital to get started but what you need is the customer base which doesn't come the 1st week you pass out flyers. Most of these people don't know the true operating costs even if theyre a solo operation. They end up underbidding which keeps the market low for everyone else making a true living from this. Eventually they fizzle out and can't wait to get a job working for someone else.