Register free!

The Green Industry's Resource Center

Thread Tools   Display Modes
Prev Previous Post   Next Post Next
Old 12-17-2012, 10:38 PM
cpllawncare's Avatar
cpllawncare cpllawncare is offline
LawnSite Silver Member
Join Date: Apr 2011
Location: Greenville, SC
Posts: 2,663
Originally Posted by View Post
I think that is a good idea for the short term but will cause you problems in the long run. My first lawn care company we took the lowballing approach and gained many customers fast. We soon figured out we weren't making any money we were actually loosing money. As soon as we went up on our prices we lost almost all our customers. The lesson i learned was price should never be used in gaining customers. Give a percent off for the first mow and throw in a referral program and that should help but stay away from the lowballing even if it's the first mow. Imagine if you get 500 customers at that price. Your loosing thousands and thousands of dollars.
I agree, but this technique isn't about lowballing, it's about getting the phone to ring so you can get in front of customers and sell your services at your normal rate which hopefully isn't at money losing level, at least mine aren't, isn't two free cuts worth a years worth of service at normal rates plus the chance to upsell even more profitable services.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Layout Style:

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012,™ - Moose River Media
All times are GMT -4. The time now is 01:55 AM.

Page generated in 0.19377 seconds with 8 queries