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  #1  
Old 12-31-2012, 02:43 PM
Sean Adams Sean Adams is offline
 
Join Date: Jun 1999
Location: Pennsylvania
Posts: 3,623
True Professionals Don't Mind Lowballers and Novices

You hear it all the time, or at least I do...

"I'm sick and tired of the lowballers and scrubs ruining everything. They underbid me and they drive the price down and I can't compete."

You can do one of two things here.... you can get angry (which most lawn & landscape business owners do) or you can get BETTER!

Take the opportunity to truly separate yourself and your business from the "here-today-gone-tomorrow" guys working for beer money. Create scripts and marketing pieces that show the clear difference between you and the people who are not serious about this profession.

Explain why people should hire you. Describe the benefits of doing business with you. Show why you are different and clearly better. Don't assume or take for granted that a potential client can see the differences. This is your job - educate them, make it clear.

It will pay off.

To read this blog post and more like it go HERE
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  #2  
Old 12-31-2012, 05:28 PM
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Clean Yard Clean Yard is offline
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Join Date: Dec 2012
Location: Wausau, WI
Posts: 5
Well put i have a younger company, but growing in leaps and bounds. I would be one of the higher priced company's in my area. But I get more work then my employees and I can handle. Because i am always willing to go that extra mile with everything, and don't be afraid to socialize with your customers, that is how you build relationships and the word spreads fast through the community friends and family. Always follow up with your customers to see if they are satisfied and if they are not fix it right away. It shows you care about them and there property. I have never really asked what others are charging but i have been told im a little higher but the work they receive is worth it. For mowing trimming so on i charge $1 min. pressure washing $2 linear Foot single story and so on.....
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  #3  
Old 01-01-2013, 07:04 AM
Smallaxe Smallaxe is offline
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Join Date: May 2007
Location: Central Wisconsin
Posts: 9,746
A lot of people need lowballers becuz they can't give the lawn a priority level that is going to cost them hundreds of dollars a month... I remember starting out as a teenager and little old ladies needed their lawns mowed... I knew that these type of jobs were always going to be low priced in comparison to those people that had an interest in their grass and wanted to be the best in the neighborhood...

The thing is,,, you really have to be good to set yourself apart from the herd... those who whine about how,,, "It's everybody else's fault...",,, generally have that excuse for everything... striving for excellence isn't as much fun as bashing other people becuz they're not like you...

Good Post...
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  #4  
Old 01-01-2013, 12:05 PM
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weeze weeze is online now
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Location: weezertonfieldville
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i take pride in being different from everyone else because everyone else is weird to me.
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  #5  
Old 01-01-2013, 01:04 PM
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jsslawncare jsslawncare is offline
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Join Date: Feb 2011
Location: North Georgia
Posts: 1,644
I'm known for quality, not price. I like it when a "lowballer" cut's a yard right beside mine. You can see the difference.
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  #6  
Old 01-01-2013, 01:33 PM
herler herler is online now
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Join Date: Apr 2012
Posts: 2,729
I just now spent way too much time worrying about the competition.
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  #7  
Old 01-01-2013, 02:05 PM
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Triton2286 Triton2286 is offline
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Join Date: Nov 2012
Location: Long Island, NY
Posts: 212
Quote:
Originally Posted by jsslawncare View Post
I'm known for quality, not price. I like it when a "lowballer" cut's a yard right beside mine. You can see the difference.
Do you then put a sign between the lawns with your logo that says "<Mine and Theirs>" ??
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  #8  
Old 01-01-2013, 02:22 PM
yardguy28 yardguy28 is offline
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Join Date: Jan 2010
Posts: 4,465
personally i ignore my competition completely. whether its novices, low ballers, or another professional.

i focus my time and energy on my business. set my prices where i need them to make a profit for me. put out the kind of quality i need to maintain the kind of clients who hire me.

i don't care what joe's lawn is charging down the street. i don't care how ed's turf is doing things. i'm not concerned with what kind of quality pro man is putting out.

what matters to me is what yardguy is charging, what kind of quality yardguy is giving.

i don't compete with the others. meaning i don't negotiate price or quality of work. if someone gets an estimate, it is what is. it does no good to tell me what the other guys gave you for estimates. i'll simply tell you to hire them then. i've had that happen i can't tell you how many times. i give an estimate, they think on it and i get a call telling me they found so and so to do it for this much. i tell them, well, hire them then. chances are they really didn't find someone with that price but i don't negotiate price or quality.
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  #9  
Old 01-01-2013, 02:56 PM
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weeze weeze is online now
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Location: weezertonfieldville
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Quote:
Originally Posted by yardguy28 View Post
personally i ignore my competition completely. whether its novices, low ballers, or another professional.

i focus my time and energy on my business. set my prices where i need them to make a profit for me. put out the kind of quality i need to maintain the kind of clients who hire me.

i don't care what joe's lawn is charging down the street. i don't care how ed's turf is doing things. i'm not concerned with what kind of quality pro man is putting out.

what matters to me is what yardguy is charging, what kind of quality yardguy is giving.

i don't compete with the others. meaning i don't negotiate price or quality of work. if someone gets an estimate, it is what is. it does no good to tell me what the other guys gave you for estimates. i'll simply tell you to hire them then. i've had that happen i can't tell you how many times. i give an estimate, they think on it and i get a call telling me they found so and so to do it for this much. i tell them, well, hire them then. chances are they really didn't find someone with that price but i don't negotiate price or quality.
this is the right way to do things. i agree 100%.
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  #10  
Old 01-01-2013, 03:37 PM
yardguy28 yardguy28 is offline
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I've lost jobs over $1 a cut because I won't budge on my price.
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