The Green Industry's Resource Center

ELS Landscape · #1 01-04-2013, 04:14 PM

So what do you guys think?

Obviously we have green for grass or trees.
The what should the next most prominent color be?
Red
Yellow
Blue?

I am thinking mostly yellow and some red and a touch of blue and maybe some orange?

ELS Landscape · #2 01-04-2013, 08:58 PM

No opinions. I would expect more but understand it is hard to say without seeing an example

tonygreek · #3 01-04-2013, 11:53 PM

I'm in the camp that thinks you don't need to adhere to an industry-common color scheme. Green and yellow obviously dominate, but I think whatever is impactful, easy to process visually, and best lends itself to multiple marketing mediums is the best path to head down. Obviously, people will say, "It's a landscape business, it's gotta be a green logo.". My counter is that, as long as it makes for an easy to remember image, I think the 14 foot trailer with lawn gear stuffed in the back and a guy mowing a lawn indicates more than the color green on the lettering will.

If they're visiting your web site, they know they're at a lawn-related site. Have fun with it and do what makes you most comfortable.

I will say that, far and away, the best feedback I've ever received for LCO-related design work has not been from using the usual colors. In fact, the only green you will see is in the photographs. I think lawn and landscape photos pop significantly more if they are not set against the usual green color scheme.

ELS Landscape · #4 01-05-2013, 08:47 AM

Then I would have to lose the tree in the logo. Other than that, I agree completely about colors. I think yellow and red are the most eye catching combination.

tonygreek · #5 01-05-2013, 09:46 AM

If people don't want to nerd out on color theory, trying to assemble complimentary colors on their own, or just don't have an eye for it, the advice I give is to Google image search "logos"...or watch a NASCAR race.

ELS Landscape · #6 01-05-2013, 10:03 AM

Quote:

Originally Posted by tonygreek

If people don't want to nerd out on color theory, trying to assemble complimentary colors on their own, or just don't have an eye for it, the advice I give is to Google image search "logos"...or watch a NASCAR race.

The front row on the tri-oval at Taladega the logo's on those cars are just a blurr

It was interesting to do the image / logo search as suggested.