Originally Posted by BurtonsAllSeason
My best 3 accounts have all come from my lettered trailer. There are quite a few exclusive neighborhoods in this area that are strictly "No Soliciting". My lettered trailer/truck got me more business in those, once my foot was in the door. And you said the price was around $1K for the lettering? Maybe try online somewhere, or find a smaller/part time graphics guy to do the decals? Got my back window of my truck done for $50 installed, and the gate of my trailer done for $100 including the sheet metal. All are color, multiple layers for shading.
I agree with Burton. I've had quite alot of success in "No Soliciting" neighborhoods due to my trailer. In marketing terms, your actually losing money by not having your letters on your trailer. Trust me, when your doing high end houses, the neighbors tend to take note of who you are and the quality of work. If they're unhappy with their current company, you might easily be the one they call to replace them. Make sure you include your phone number and website on your trailer. It validates to the consumer that you are a legit company.
Also, my advice is get a local print shop to do it for you. Installing it is a pain in the ass and if your smart, you might even be able to pull some contacts from the print shop owner. The guy who did ours eventually became a good friend we have received numerous clients from his recommendations.