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  #11  
Old 01-22-2013, 11:32 PM
burnsyscapes burnsyscapes is online now
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Join Date: Mar 2010
Location: Haymarket, VA
Posts: 167
do you know how many lawns you got to cover that aerator rental? lets just say 75 buks an aeration? that's 20 customers JUST to break even on the rental. if you want to pass out flyers you got to do it 3-5 times just so they get your attention. read about it, its all over this site.

im just saying doing the aeration now wont get you this work you are hoping for. im not even thinking about aerating now, as a matter a fact. most dealers here don't stock them till july august because they wont sell because people arnt doing them!!!
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  #12  
Old 01-22-2013, 11:44 PM
NOVAMowing NOVAMowing is offline
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Join Date: Jun 2012
Location: Fairfax, Va
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Quote:
Originally Posted by ed2hess View Post
Well you did one thing right....rent the aerator. You talk about the plan well did you do any market research that suggest that people are big into
aeration and seeding in the spring?
Thanks! Yes. The total of my efforts show that a properly executed flyer campaign can see at least a 2% return on a 'seasonal service' effort in my area.

Last edited by NOVAMowing; 01-22-2013 at 11:48 PM.
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  #13  
Old 01-22-2013, 11:59 PM
NOVAMowing NOVAMowing is offline
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Location: Fairfax, Va
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[QUOTE=burnsyscapes;4653116]do you know how many lawns you got to cover that aerator rental? lets just say 75 buks an aeration? that's 20 customers JUST to break even on the rental. if you want to pass out flyers you got to do it 3-5 times just so they get your attention. read about it, its all over this site.

im just saying doing the aeration now wont get you this work you are hoping for. im not even thinking about aerating now, as a matter a fact. most dealers here don't stock them till july august because they wont sell because people arnt doing them!!![/QUOTE

Where are you getting your numbers? I can rent a standard 25"-30" core aerator for $750 per month. I'm going to rent 2. $1500 for one month for both.
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  #14  
Old 01-08-2014, 09:59 PM
rdonahu5 rdonahu5 is offline
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Join Date: Feb 2013
Location: Broomfield, Colorado
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$300?!!??! Good luck.
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  #15  
Old 01-09-2014, 05:33 AM
TuffTurfLawnCare TuffTurfLawnCare is online now
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Join Date: Jan 2013
Location: Pittsburgh (South Hills)
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Aerate and seed in the spring? Do you have cold season grasses there? I have talked alot of people out of seeding in the spring, but we have all cool season grasses. Last fall I did good on aerating and seeding, was doing 1/2 acre lots minus house, driveway, etc for $250.
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  #16  
Old 01-09-2014, 10:20 AM
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Valk Valk is offline
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Join Date: Dec 2007
Location: Eastern KS
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If your Summer's heat comes on quick (like it does here), you'll not have near the quality of END results that Fall/Sept overseeding will generate. And, as mentioned, you'll be opening the door to Summer weeds w/o PreEm.

Best advice: consult with your State Extension office as they'll have a LOT of archived info/data about YOUR region. They are a non-biased and geared towards what works...and WHEN. Call them &/or find their website.
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  #17  
Old 01-09-2014, 12:17 PM
32vld 32vld is offline
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Join Date: Feb 2011
Location: LI NY
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Quote:
Originally Posted by NOVAMowing View Post

Basics:
The goal of the campaign is to obtain a minimum of 100 lawns, a 2% return rate.
- Fliers will have pricing included based on square feet of the lawn
-- 1/4 acre = $200
-- 1/3 acre = $250
-- 1/2 acre = $380
This pricing reflects $10 per 1000 sqft for the seeding and $7.50 per 1000 sqft for the aeration, to include the cost of seed at 3.5lps per 1000 sqft

So my main questions are...

1) Is March 15th too soon to start performing the services? Should I postpone service till April 1st?
2) Is my pricing accurate? Should I be discounting my rates on the larger lawns?
3) How do you account for irrigated lawns? I am planning on marking sprinkler heads on the Sunday before service is performed, as I need access to the control box (usually inside the garage) to mark the heads and I cant count on homeowners being home during the weekdays.
4) What about sprinkler heads that may be buried/non-functioning and therefore miss being flagged? Can I write a clause in the service contract mitigating my liability in this circumstance?
I know a irrigation contractor. He says sprinklers are pretty tough and it is very rare for a aerator to damage a head. I can buy heads for $12.

Though I always tell people what my irrigation guy say's. Though to play it safe we walk the property together and flag them. It makes it their job to point out the heads. Heads get missed my response is why did you not show me that head if there is damage.

You can always flag the weeks jobs on the weekend before you do the properties or you do them the evening before to have the customers there to locate the heads. Thing is you walk carefully you will spot most heads. Common sense heads are going to be on edges. Such as curbs, walks, beds, patios. So do not aerate tight to the edges. Heads also in the center of areas as well.

Many grass seeds need soil temp of 50 F for 10 days to germinate. I always look at the 10 day forecast. If it shows night time temp of 50 F for 10 nights then I seed. KBG needs 10 to 14 days. Other grasses need 7.

I do not have those temps until May 1st at the earliest. I do not know when you will get those temps. Though people do not want seed put down in March and wait 1 month let alone 2 months before they see germination.

Your pricing is off. If you do 4 lawns a day that is 20 lawns a week. 5 weeks to do 100 lawns.

Aerator rentals here $90 to $99 a day.

Rental 5 weeks is $2,500 even if you get the work done in 4 weeks the rental will be $2,000.

You budget $1,500 for rental. You just lost $500 to $1,000.

You have a weak lawn 3.5 lbs will not be enough. People will want to see a lawn that will look a lot thicker then before you touched it. You will need to put down at least 5 lbs per 1,000 sf.

1/4 lawn will need 55 lb
1/3 needs 74 lb
1/2 needs 110 lb

I buy good seed from Lesco from $90 to $125 for 50 lb bag.

I always plan on never getting more then one aeration job a day. Because whether I rent a machine I have to be making enough money to eventually buy my own so I will not have to rent any more.

The way I will figure a 1/2 acre. I will figure the cost for a full day rental of $99. Then the price to mow is added to cover my labor. $40. So far $139.

Good seed will cost including my mark up of $25 a 50 lb bag $230/300 for two bags + $40 labor.

$270/$340 + $139 = $409/479. Plus sales tax.

If I can return the machine in half a day rental was $45.
Seed cost me $180/250.
Rental + seed = $225/295

$409/$479 - $225/295 = $184/184 cleared.

Though when you add in the price to soil test. Putt down lime, and fert then the price goes up more.

Are you including soil tests and lime and fert in your prices?

It may sound high. Though my time to rent the equipment and buy seeds has to be covered.
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