Marketing business as Veteran Owner

[newguy123]

I am quite certain that there is not another "legitimate" lawn care company within at least 25-30 miles of me, probably even more, that is Veteran owned. Within my service area there is at least 40+ companies.

Anyways...I am asking for opinions on marketing my business as a Veteran, Veteran from war, etc. What are your thoughts on this, or is it a weak attempt to pull the "Veteran" card out?

Reason being...Veterans (military in general) is extremely focused and detail oriented; reliable, dependable, show up on time...I could go on but you get the point.

Would this help?