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Old 02-04-2013, 09:46 PM
205mx 205mx is offline
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Join Date: May 2011
Posts: 2,248
Originally Posted by SydneyLawnCare View Post
Hi guys, I am going to launch a service that is dedicated to servicing the wealthy home owner. It will be an all year round weekly service in which i PROVIDE all of the necessary maintenance services for the outdoors of the home. full maintenance lawn care, pressure washing, car washing, window washing, litter pick up, etc. All year round done at the right appropriate times of the year.

I am marketing to 50,000 homes in wealthy suburbs with door hangers professionally designed and copy written. I will do a multi step campaign in which I will deliver 3 door hangers over an entire course of 6 weeks. One door hanger drop every 2 weeks. My call to action is 2 free fertilisations added to the service package if they sign up now. I am also offering a double your money back guarantee. They are very targeted door hangers for this audience and the same is for the website.

They will go to the site, get drawn in by the copy and eventually put in a quote on the quote form. I will then give them a price depending on their property size and other small variables.

Out of the 50,000 homes, i am aiming for AT LEAST 250 home owners to be signed up for this service. I am going to hire out experienced workers to do the work while I sit back and do the business ends of things as I am more accustomed to doing business management rather then the labour side of things.

Could you guys please give me some response, feedback,etc. My questions are

1) What do the response rates for door hangers with multi step campaigns vary from and what are your experiences?

2) How much would you charge for a service like this? I am charging $380 minimum for the entire year. I am not sure if this is a bit pricey or not but in my city and the areas that i am targeting, there are high income earners that make $120,000-$250,000+.

3) I am already in the process of doing all of this as I am about to launch the campaign so any tips on the website and sales conversion once they make an enquiry?

Thanks a lot guys and I hope to hear back very soon! PS: I am 17.

I don't see how you are "more accustomed to business management" at 17. You aren't really accustomed to anything. Saying that at 17 ... To me as a 22 year old.... Means you are lazy. I am young so being 17 is still fairly fresh on my mind. Management? More like narcissist. Don't worry. I was the same way qt 17. I have since been humbled. And likely have a lot more humbling to go through.

Also, if high income in your area is 120k, you may find that you are in a tough local market. Median income in my market is 90k. Higher income here is 250 in to the millions. Nothing wrong with that. But higher incomes generally have a service already. If there service is reliable and does good work, you'll have a hard time getting them to change.

Your target will likely be median income earner until you get some more experience and maybe a reputation or brand acknowledgement.

I have more to say. But don't think you'll listen.
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Old 02-05-2013, 03:54 PM
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jrs.landscaping jrs.landscaping is offline
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Join Date: Mar 2012
Location: Maine
Posts: 2,707
Where do I sign up? $4,500 and you wash my cars/house, mow the lawn, fertilize, clean up trash weekly, and plow my driveway do Spring/Fall cleanups etc? I don't know the legelese of your contract but with all of the services you are providing it will leave a lot "up for interpretation" once clients sign up, especially with double return if the customer is unsatisfied. Using this model you will get burned by more than one customer.
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Old 02-05-2013, 04:02 PM is offline
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Join Date: Oct 2012
Location: Ontario
Posts: 741
I think this kid is dillusional, or on bath salts.
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Old 02-05-2013, 11:13 PM
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flyingdutch16 flyingdutch16 is offline
LawnSite Senior Member
Join Date: Jan 2010
Location: Pennsylvania
Posts: 464
Originally Posted by View Post
I think this kid is dillusional, or on bath salts.
It's gotta be the bath salts.

This kid has by far the most redicilous idea I've seen on this website.
Posted via Mobile Device
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Old 02-06-2013, 06:46 PM
EastMSLawn EastMSLawn is offline
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Join Date: Jan 2013
Location: Starkville, MS
Posts: 8
Congrats on your new business! I first want to commend you on your displayed entrepreneurial spirit! Secondly, great job identifying a target market and developing a marketing plan. With these skills, and your oblivious attention to detail, I’ve no doubt you are already on the road to success. Rewind 10 years and I was exactly where you are at; self-employment is the way to go. For self-starter personalities, the entrepreneurial lifestyle is immensely satisfying. Kudos to you for exploring its options at such an early age.

Again, great job identifying your target group and coming up with a plan to reach them. Come up with a plan and then work the plan. However, an important part of any marketing strategy is reassessment. Monitor your response after each door hanger drop. If you are not getting a good response, shift your funds to other methods of advertising; lack of response does not mean you are failing, it just means you need to try something else.

Your “shotgun approach” in reference to services offered has pros and cons. While it may expand your market reach, it can imply low quality. I would suggest emphasizing “customizable service packages” vs. a long list of multiple services (almost saying, “Jack of all trades” which can imply master of none), and I would capitalize on a few services that you anticipate to be your bread and butter, such as lawn care. Include detailed listing of all your services on your website or in smaller font on door hangers.

Keep in mind the majority of your customers (esp. when targeting high-end income groups) will be women, many of whom will be present during service times. Women are very concerned with reliability, attention to detail, and relationships. Maintain a professional appearance (my crew works in khaki pants and golf polos when working commercial or high-end residential) and keep notes in reference to your client’s likes/dislikes, kids, pets, etc so can make personalized suggestions in regards to additional services or landscaping additions.

Other marketing venues I’ve had good experiences with: (very professional mail-outs), vistaprint (business cards, vehicle decals), weebly (easy yet professional website design), and the social media sites (facebook, twitter). Also, the $20 necessary to design and download a logo thru is well worth the effort. Keep in mind consumers relate sleek, simple designs with better value. Be sure to list your business on Angie’s List,, Google+ (all free).
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Old 02-06-2013, 08:50 PM
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wegomow wegomow is offline
LawnSite Senior Member
Join Date: May 2012
Location: Eastern NC
Posts: 387
I like your moxie! 0.5% certainly is an attainable goal I would think. It's an original idea and it sounds like you have it all figured out. Good luck.
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Old 01-11-2014, 01:36 AM
sharperimagelawns sharperimagelawns is offline
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Join Date: Feb 2013
Location: Winston Salem, NC
Posts: 80
Just read this post. Its been almost a year, Id like to know how it all worked out?
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Old 01-11-2014, 10:43 AM
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Cedar Lawn Care Cedar Lawn Care is offline
LawnSite Bronze Member
Join Date: Jan 2013
Location: Utah
Posts: 1,083
It's probably good to not force everyone to do every service and pay for it no matter what. Only about 30% of my clients want anything more than their lawn mowed. I personally would split up the options and let them pick and choose what they want to pay for. I would consider giving a discount the more things that are bundled.
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Old 01-11-2014, 10:53 AM
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CNYScapes CNYScapes is offline
LawnSite Senior Member
Join Date: Mar 2003
Location: the south
Posts: 915
he hasnt posted since last february
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Old 01-11-2014, 11:15 AM
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jsslawncare jsslawncare is offline
LawnSite Bronze Member
Join Date: Feb 2011
Location: North Georgia
Posts: 1,677
He sat back in the office to "handle business" and ended up watching You-Tube video's.
All equipment is wore out. <- Never mind. All equipment has been repainted and with new decals. It's like I have new mower's again!
48" Ferris WB
36" Ferris WB
All Echo hand helds
<- That's how I feel at the end of the day.
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