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  #1  
Old 02-22-2013, 11:45 AM
Nitroman Nitroman is offline
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Location: indiana
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How early to put out mailers?

Im in central Indiana and its cold. We're starting round one next week if it's dry, and I've seen one chem lawn mailer in my mail box at home. Have sold a few new accounts this week that called. But I'm wondering if it's to early to spend money on thousands of mailers next week when we all know people usually start to call mid March. Or those people that are like oh it's April 5th and I need to start mowing my lawn, better call a chem company too.

We'll do another mailer later in March or April as well

Thoughts?
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  #2  
Old 02-23-2013, 08:33 AM
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gulfjoe gulfjoe is offline
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Do you use an online company or local guy? If online who do you use?
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  #3  
Old 02-23-2013, 09:26 AM
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wildstarblazer wildstarblazer is offline
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Earlier is better than later. If a national company like Chemlawn is starting already then I would too. I got 2 from them already at my location.
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  #4  
Old 02-23-2013, 11:11 AM
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DA Quality Lawn & YS DA Quality Lawn & YS is offline
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Starting week 1 already, in central Indiana? In February? That seems way early, are your temps even much above freezing at this point?
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  #5  
Old 02-23-2013, 11:47 AM
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RigglePLC RigglePLC is offline
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If...you sold a few new accounts this week...must be the time is right.
Always tricky to get the weather conditions right to induce potential customers to think about lawn care. You have to guess if the weather will be warm and sunny two weeks in advance.
Try to give them a reason to call--an early bird discount or coupon.
And the classic sales pitch--limited time offer--call now. Used often--because it works.
Be sure your photos are top-notch.
Be sure your brochures are at least as good--better if possible--than Tru Green.
Be sure you offer features that are better than truGreen, and be sure to point out how you are different (and better than TruGreen).

Be sure you have a high quality website to reinforce your costly mailings. And a top-quality person to answer the phone. After all it costs about $20 in mailing cost to bring in each phone call.
And get out there and measure the lawn and quote the program and price instantly, if not sooner. Be there; close the sale, before anyone else has a chance. You may need to work 4 to 9 pm so that you can catch both Mr and Mrs at home.
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  #6  
Old 02-23-2013, 12:54 PM
Cadzilla Cadzilla is offline
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Right now, and as close to and before weed pop as possible if you are doing two mailers and mail to the same homes as you did the first time.

I too am wondering about the timing. Seems early for Cent-Ind.

Im a few hundred miles north (maybe less) and won't start for at least four and maybe five weeks.

Last edited by Cadzilla; 02-23-2013 at 12:59 PM.
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  #7  
Old 02-23-2013, 02:08 PM
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rcreech rcreech is offline
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I think we r gonna start MAILING n 2 weeks and I am n central Ohio.
NO reason to start putting pre and fert down until mid to later March.
Unless u r screwing the customer and trying to put down 6-7 apps which r not needed.
That's the problem with the big boys and small companies that don't have a clue.

In order to do 6-7 apps they have to start n the winter and apply all summer through the drought.

It's really sad!
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  #8  
Old 02-23-2013, 08:55 PM
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Efficiency Efficiency is offline
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Dont be like us. Its very very really sad. (and profitable)
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  #9  
Old 02-23-2013, 09:59 PM
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rcreech rcreech is offline
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Quote:
Originally Posted by Efficiency View Post
Dont be like us. Its very very really sad. (and profitable)
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Ok then let me rephrase...

Its very sad that a "professional" would apply products in the winter and during summer droughts to be profitable!

Glad I am educated, care about and take care of my customers and can still be very profitable.
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  #10  
Old 02-23-2013, 10:05 PM
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rcreech rcreech is offline
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Quote:
Originally Posted by DA Quality Lawn & YS View Post
Starting week 1 already, in central Indiana? In February? That seems way early, are your temps even much above freezing at this point?
We just had an ice storm on Friday.

Why would anyone apply now with possibly 3-4 weeks of winter left?

Blows my mind to how these guys consider themselves professionals.

Gives the industry a black eye IMO.
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