The Green Industry's Resource Center

Thread Tools   Display Modes
Old 03-10-2013, 09:45 AM
georgialawn88 georgialawn88 is offline
LawnSite Bronze Member
Join Date: Apr 2012
Location: atlanta georgia
Posts: 1,077
Originally Posted by z71tiger View Post
For some reason I never clicked on THAT thread....until. I saw this one. Granted many of my Facebook post do.often originate from that.area but I.don't tell all my.friends, subscribers and lurkers that best.left. not.mentioned FACTOID.

I think you forgot a couple periods. Haha
haha that cracked me up
Reply With Quote
Old 03-12-2013, 02:35 AM
BckYrdLmbrJk's Avatar
BckYrdLmbrJk BckYrdLmbrJk is offline
LawnSite Member
Join Date: Jan 2013
Posts: 240
I don't like it. Its actually unhealthy to read on the toilet, makes ya sit there too long, give ya hemorrhoids and other nasty issues of the rear that would probably get pretty uncomfortable when yer sweating and running around peoples lawns all day. Might slow ya down. Not good for profits. Ask any doctor, or colon/rectal surgeon. I'm tellin ya man. Don't do it.

Put this in your book:
The first thing about making your landscape business more successful: Don't Read on the Toilet!

my $.02.
Take it to the bank.
Reply With Quote
Old 03-12-2013, 12:39 PM
Ticolawnllc's Avatar
Ticolawnllc Ticolawnllc is offline
LawnSite Senior Member
Join Date: Feb 2011
Location: Wall NJ
Posts: 411
Fix Your Business on the Toilet title question

I looked it over and gave it a chance. I got the point and left with a positive experience
Reply With Quote
Old 03-12-2013, 01:35 PM
GreenUtah's Avatar
GreenUtah GreenUtah is offline
LawnSite Senior Member
Join Date: May 2005
Location: SLC, UT
Posts: 866
The thing you need to consider when doing any marketing is what the lasting message will be with the consumer. While funny and eye catching titles, copy and images are often used in marketing to get attention, they rarely convert well for business to business related products or services.

I can title something like "My Cat Makes $1000 dollars a day!" and use comical cat pictures that may even go viral in social media, leading to tens of thousands (or more) views..that doesn't mean I'll convert any of them to sales beyond a fraction of the bored and curious, who will never be repeat customers.

It's a wise idea for contractors as well to remember what their overall goals are and how their ads fit into that as they prep their materials. Eyeballs without conversion to customers are worthless and branding professional services as clownish (unless you actually work as a clown) is never a good plan. Stay on the message you want to last, the one that will pay you.

BTW, I saw your book in other threads, didn't bother to investigate..only replied here because it was at the top of the section this morning and the snapshot indicated a different discussion. Was there something wrong with "5 Minutes per Day to Own Your Market/Supercharge Your Lawn Business!" or something along those lines?
Reply With Quote
Old 03-13-2013, 10:18 AM
dllawson dllawson is offline
LawnSite Member
Join Date: Feb 2013
Location: Southeast, GA
Posts: 172
Thanks for the input. I will be working on a new name for the program. In the mean time the internet makes it very easy to test new ideas. Since I already have the fix your business domain name I would like to test one or both of the following titles:

Fix Your Business in 5 Minutes


Fix Your Business on the Tailgate

Any thoughts?
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Layout Style:

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Grand View Media
All times are GMT -4. The time now is 07:18 AM.

Page generated in 0.07712 seconds with 10 queries