I think you have to get that smooth medum. Don't have a four door dualy and a fancy trailer. I have a new ford f150 with a nice enclosed trailer.And I have my logo across the side for advertising. I think it gets me more buisness. But, who knows right?
I track all my marketing efforts, I can tell you where every lead came from, if it came from the lettering on the truck I know that, if it came from a referral I know that, same for Door hangers, post cards, website and any other marketing I do. Otherwise how do you know what's working and what's not? And where to concentrate your marketing money?