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Old 05-01-2013, 12:28 AM
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sticklelm sticklelm is offline
LawnSite Senior Member
Join Date: Dec 2012
Location: Hampton, VA
Posts: 335
Craigslist-How to's and suggestions

So i wanted to start a thread for those of you who use craigslist or possibly are considering using it to market their business. I'll post some of my tricks i've learned in how to write/design a posting and then you guys can critique or suggest other ideas on how to make it better. Or post what works for you like i will be doing as i have had plenty of success running advertisements through the site.

Number 1. The Title

This is single handedly the most important part. Its what drives the potential customer to click on your advertisement. You can say "lawn service" but dont expect much calls. or you could say something like "QUALITY, RELIABLE LAWN CARE AND LANDSCAPING-LICENSED PROFESSIONALS" you can also use art text(stars, arrows, squigglylines, etc) to further make your Title stand out more.

Number 2. Your picture next to your Title.

I like to use something that pops. Something unlike the other images the competition uses. Whether that be bright colors, a star, a check mark, a lawn mower, etc...

Number 3. Your content inside your post. (Selling points)

This is where you sell yourself. I find that alot of people right short text body paragraphs about what services they provide and they leave a phone number. DO NOT DO THIS. (unless) no body in your area does it. because, again, you want to be different. I actually make pictures on a free online site called pixlr editor and i right up why the customer should go with me. I save the picture and upload it to photobucket then copy the html code and paste it to my craiglist post. i edit the code and make the picture link to my website when they click on it.

Number 4. Stay at the top

Post mulitple Advertisements and renew them often. Make sure your postings are close to the top so you will get more views.

Number 5. Write good Keywords

If you are trying to get lawn mowing customers to find you. Type your ads out with terms like "lawn care" "mowing" "grass cutting" "yard service" "your city"
It works best to have the keywords incorporated in your title.

Here's my listing. Tell me what you guys think
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