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  #1  
Old 09-12-2003, 10:35 PM
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sildoc sildoc is offline
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Location: Eagle Point, Oregon
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Has any one used Post cards to solicite?

Just curious if anyone has use post cards to solicite for commercial and higher end communities?
I have serched the web and have found some(cant remember where right now) for 33.33 for 250 of them. Ad a stamp for 23cents and you have an advertisment to specific customers for 37 cents. that is cheaper than a regular stamp to put on a letter.
Trying new ideas for the upcoming year and would like feed back on this and others.
thanks in advance.
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  #2  
Old 09-13-2003, 08:58 PM
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Team Gopher Team Gopher is offline
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Hi Sildoc,

Here are two posts that deal with postcards.

Give me your thoughts on my new ad

Mailing Postcards
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  #3  
Old 09-13-2003, 10:26 PM
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MrBarefoot MrBarefoot is offline
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Location: South East Michigan (North Detroit Metro Area)
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Re: Has any one used Post cards to solicite?

Quote:
Originally posted by sildoc
Just curious if anyone has use post cards to solicite for commercial and higher end communities? ...
I have used postcards, targeted at "known consumers of lawn service". By that I mean I get a list of addresses of people who already have a lawn service and then mail them a postcard with a coupon.

I don't mail in large enough quantities to justify going bulk mail. So I spring for the $.23 stamp. My printing costs are about $.05 a postcard.

We address them ourselves and then drop them of at the post office.
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Old 09-13-2003, 11:25 PM
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MacLawnCo MacLawnCo is offline
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Barefoot,

how have your responses been when doing the described method?
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Old 09-14-2003, 01:53 AM
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tiedeman tiedeman is offline
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I have used postcards in the past, and not a very good response rate from them.

Like I have said before, the best response rate is from referrals
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Old 09-14-2003, 07:36 AM
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MrBarefoot MrBarefoot is offline
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Quote:
Originally posted by MacLawnCo
...how have your responses been when doing the described method?
Good, over 10%. Retention of those customers is a little difficult since they tend to be the type to shop around and switch for slight savings.

In my opinion, worth it in the short run.

I will agree that referrals is a better source of sales.
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