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  #221  
Old 09-22-2013, 12:03 PM
Cedar Lawn Care's Avatar
Cedar Lawn Care Cedar Lawn Care is online now
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Are any of you aware of a good site for targeting very specific demographics? I don't think I want to do EDDM next year, I want to try being very specific with who I send it to. What's a good site?
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  #222  
Old 10-06-2013, 09:06 AM
recycledsole recycledsole is offline
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I have a few questions. Thanks for anyone who can help out
For the face sheet:
https://www.usps.com/business/pdf/ed...acing-slip.pdf
do you make page for each route, or each bundle?
also for 'delivery type' what should I put?

when I signup for an account it asks me for my CRID number, but I thought the purpose of making an account is to obtain the CRID number?
my flyers just came, so im sure ill have more questions!
thanks so much
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  #223  
Old 10-06-2013, 09:12 AM
recycledsole recycledsole is offline
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Quote:
Originally Posted by Cedar Lawn Care View Post
Are any of you aware of a good site for targeting very specific demographics? I don't think I want to do EDDM next year, I want to try being very specific with who I send it to. What's a good site?
The EDDM site tool has some sorting options about demographics like age, income, size
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  #224  
Old 10-07-2013, 11:46 AM
recycledsole recycledsole is offline
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apparently you need one facing slip for each route.
this guide is a little more helpful
https://www.usps.com/business/pdf/ev...user-guide.pdf
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  #225  
Old 10-24-2013, 12:38 PM
Elements Design/Build LLC Elements Design/Build LLC is offline
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Join Date: Dec 2012
Location: Cherry Hill, NJ
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I just spent over an hour reading this entire thread as I am also interested in investing in EDDM. My overall concern is the ROI. I have no problems with finding the right printer, bundling, selecting the routes, etc. DLong, you mentioned in the beginning of this thread that you have either anticipated or achieved results of 1.5-2% ROI. What is your return after committing this season?

Our Company started last fall. We provide landscape design and construction services for residential clients in the South Jersey and SE Pa markets. We also provide lawn care programs for both commercial and residential. We are a subcontractor for a larger commercial maintenance company and treat around 400-500 acres for them. The residential side is in it's infancy. This is what we need to expand. My goal is to gain 250-300 new residential lawn care application customers for 2014.

Others, please comment on the best way to accomplish this.

Our website is www.elementsdesignbuildllc.com

It was built with SEO in mind and I have a person working monthly to get us to page 1 for Google. So far, it has generated little traffic.

Please comment on website as well.

Thanks!
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  #226  
Old 10-24-2013, 12:54 PM
Elements Design/Build LLC Elements Design/Build LLC is offline
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Another question:

Did you repeat the mailers to the same routes? How many times?

Anyone specifically targeting lawn care application accounts?
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  #227  
Old 12-09-2013, 12:10 AM
BandBLawncare BandBLawncare is offline
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This thread has been great
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  #228  
Old 11-08-2014, 04:28 PM
PLW PLW is online now
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Quote:
Originally Posted by DLONGLANDSCAPING View Post
I advertise like crazy in my own neighborhood. There is around 600 homes in my neighborhood, small 1/4 acre lots. I can mow 35 in a day here and they are each around 20-25. This is huge profit for me so i chose to double or triple up my advertising each year on just the 8 streets in my neighborhood. I sent me test batch out at a completely random time in the middle of the week just to see if EDDM has a quick turnaround. BOY THEY ARE FAST!

I know this is off topic, but what size mowers do you use to cut the 1.4 acre lots? Is it just you cutting them DLONG or do you have helpers that help you and also about how long does it take you to cut one of the 1/4 lots?

Just trying to get a general idea as i'm going to be targeting these types of lots.
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