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  #21  
Old 11-07-2013, 08:47 AM
rescuedlawn rescuedlawn is offline
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Join Date: Aug 2013
Location: South Central VA
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Quote:
Originally Posted by A. W. Landscapers, Inc. View Post
If this is a trifold brochure, what are you putting on the other side??? Half of your brochure is blank. With a trifold brochure you have six panels to fill…three on one side of the page and three on the other side.

Personally, I don't like it at all. To me is screams, "look what I tried to do on my computer".

Put some money together for a marketing budget and get your marketing material professionally designed and printed…you will save time and money in the long run and you will have professional looking marketing materials to attract customers.

The whole purpose of marketing is to attract customers. Amateur quality marketing materials do exactly the opposite…they steer potential customers away.

If you haven't done it yet, spend some time writing down the content for your marketing material…Write a few paragraphs that describe your company and services and why people should choose you/your company. Is there something that separates you from the competition such as edging with an edger and not a trimmer turned on its side?

What message do you want to deliver with your marketing material? Low price will do anything for a buck…high end & expensive…average price/average work…etc. What's your message? Come up with some catch phrases that match your message…Professional lawn & yard care…your lawn deserves the best…etc.

These things will help your designer when he/she is creating your marketing material.

Lastly, I don't quite get the name of your company. I'm not trying to be harsh, just honest. I find the company name very confusing. I'm not even sure what the name of the company is, is it "Rescue Lawn Care" or is it "Rescued Lawn Care and Maintenance"? You have different names in different spots. You also use the word "I" to refer to yourself as a person instead of "we" to refer to the company…it should be "We have plans…" not "I have plans…" To me, "Rescued Lawn Care" means I should only use your company if my lawn needs to be "rescued". Since I know my lawn is in relatively good shape, I must not need your services…flyer, meet garbage can. I hope this helps.
Thanks for being honest. Great marketing tips. As far as the name I started out on the lawns that needed desperate care and attention. I have been leaning towards changing it to cornerstone lawn......that will go good with landscaping as well.
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  #22  
Old 11-07-2013, 11:38 AM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
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Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,305
Quote:
Originally Posted by rescuedlawn View Post
Thanks for being honest. Great marketing tips. As far as the name I started out on the lawns that needed desperate care and attention. I have been leaning towards changing it to cornerstone lawn......that will go good with landscaping as well.
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Question 1: What will your company be doing?

Question 2: What will you name your company so that potential clients will be able to immediately associate your name with the work you will be doing?

When Stewart Wiener started his mowing service he wisely chose the name "Stewart Mowing Service".
__________________
Regards,
Scott
A. W. Landscapers, Inc.
www.awlandscapers.com

Hustler X-One 60"
Wright Stander RH 36"
eXmark 21" ECXKA21 Mower
Stihl FC110 Edger
Stihl FS90 Trimmer
Stihl FS55R Trimmer
Stihl HS56C Hedge Trimmer
Stihl MS391 25" Bar Chainsaw
RedMax EBZ7100 Blower
Earthquake 16" Rear Tine Tiller
Honda 9" Mini Tiller FG110
2014 GMC Sierra Denali HD
7' x 16' Enclosed V-Nose Trailer
6' x 12' Dump Trailer
Equipment & Work thread: http://www.lawnsite.com/showthread.php?t=415830
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  #23  
Old 11-07-2013, 07:20 PM
GARRETTWOOD GARRETTWOOD is offline
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Join Date: Feb 2005
Location: honesdale pa
Posts: 347
Get a professional graphic artist, who has done some of these already. EDDM through the postal service works well, you can target areas you wish to work in. Also get copies of real estate transfers and mail higher assessments. You can get at your court house for a fee, works OK.
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  #24  
Old 11-09-2013, 11:53 AM
Neil in West Jersey Neil in West Jersey is offline
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Join Date: Nov 2013
Location: Cherry Hill
Posts: 1
This is my first post here, and if the mods choose to ban me, it may be my last. I stumbled across the site this morning and thought I could offer helpful marketing advice (with no sales pitch), so I registered. I don't own a green company, but many of my clients do. I do own a lawnmower, blower, trimmers, etc, but I don't expect the same results with my landscaping when I do the work myself vs. hiring an expert . Sure it would save me a ton of money, but my property wouldn't look the same.

The same goes for marketing. There is much more involved in sending out direct mail than meets the eye. It's not just about printing up some pretty postcards and putting a stamp on it and "seeing what happens". It's like me buying a shrub and digging a hole in the ground somewhere in the yard and saying, "let's hope it takes". Sure you may get lucky and the shrub might survive and you might get some calls from your cards, but why leave it to chance?

Take my advice. Use a marketing service that will help you design the right piece, and help you target the right people at the right time. It may cost you a penny or two more per home, but it may be the difference between your phone ringing, or just tossing hundred dollar bills out the window.
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  #25  
Old 11-09-2013, 02:05 PM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
LawnSite Bronze Member
 
Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,305
Quote:
Originally Posted by Neil in West Jersey View Post
This is my first post here, and if the mods choose to ban me, it may be my last. I stumbled across the site this morning and thought I could offer helpful marketing advice (with no sales pitch), so I registered. I don't own a green company, but many of my clients do. I do own a lawnmower, blower, trimmers, etc, but I don't expect the same results with my landscaping when I do the work myself vs. hiring an expert . Sure it would save me a ton of money, but my property wouldn't look the same.

The same goes for marketing. There is much more involved in sending out direct mail than meets the eye. It's not just about printing up some pretty postcards and putting a stamp on it and "seeing what happens". It's like me buying a shrub and digging a hole in the ground somewhere in the yard and saying, "let's hope it takes". Sure you may get lucky and the shrub might survive and you might get some calls from your cards, but why leave it to chance?

Take my advice. Use a marketing service that will help you design the right piece, and help you target the right people at the right time. It may cost you a penny or two more per home, but it may be the difference between your phone ringing, or just tossing hundred dollar bills out the window.
Good advice.

Welcome from Fort Worth, Texas.
__________________
Regards,
Scott
A. W. Landscapers, Inc.
www.awlandscapers.com

Hustler X-One 60"
Wright Stander RH 36"
eXmark 21" ECXKA21 Mower
Stihl FC110 Edger
Stihl FS90 Trimmer
Stihl FS55R Trimmer
Stihl HS56C Hedge Trimmer
Stihl MS391 25" Bar Chainsaw
RedMax EBZ7100 Blower
Earthquake 16" Rear Tine Tiller
Honda 9" Mini Tiller FG110
2014 GMC Sierra Denali HD
7' x 16' Enclosed V-Nose Trailer
6' x 12' Dump Trailer
Equipment & Work thread: http://www.lawnsite.com/showthread.php?t=415830
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