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  #11  
Old 12-07-2013, 05:09 PM
ponyboy ponyboy is offline
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Join Date: Nov 2006
Location: ny
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Neighborhood discount 5 or more houses in a stop gets a better price
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  #12  
Old 12-07-2013, 05:23 PM
rbljack rbljack is offline
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Join Date: Aug 2012
Location: Texas
Posts: 566
Quote:
Originally Posted by Middle Tennessee Lawn View Post
One we have used on spring postcards is New customers your 6th cut is FREE!
Works well other offer we have done is Free Fertilizer application for new yearly customers!
We only offer these on mailers going out not even sure they are necessary. I do give away gift certificates at end of mowing season to some customers good for jan and feb only landscape work. This does several things it gives you some work in questionable time of year and it keeps you there after all how far is 25. Or 50. Going to go toward trimming crepes or cutting lirope down or mulching or cleaning up downed trees from ice after lastnite.
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I tried both methods. One year I offered a free mowing on a coupon to new annual customers (to be used in October or Nov when then things slowed down). BUT..it really sucks doing a bunch of free mowing for those last two months...LOL). I switched to a free fertilizer application, and that has worked MUCH better. Fert can be done quickly, and makes the grass grow, and look better. Id rather offer a free fert treatment than a free mowing job. I can fert a yard in about 1/4 the time it would take to mow the same yard. Most of the yards we do are residential lawns that are not very big, so the fertilizer cost isn't too bad.
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  #13  
Old 12-08-2013, 02:16 PM
herler herler is offline
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Join Date: Apr 2012
Posts: 3,851
Forget discounts, doesn't work, been there, done that, got the T-shirt.
Way it works is I'll end up getting busy but I'm stuck with a mess of low prices, oh but I have the answer so then I try and raise them but lo and behold they drop me and boom I'm back to square one.
How many times I tried that...

Worse still is I find myself doing less work (or I spend less time doing it right) when I'm doing it at a discount rate.
Not working as hard for a lower rate, when I raise them I still don't feel like working hard.
Doesn't work.

Instead what I learned is do a little extra for every customer, every day, every visit.
Whether that's picking up the newspaper and putting it at the door or whatever you want to do, but do it, each and every visit, a little extra for every customer. Keep doing that, every single day, every last customer, keep doing a little extra without fail.

Now...
When (yes, when) you get busy you simply drop doing the extras and your prices are straight.
Some customers will notice but few will drop you on account of that little extra.
And as a bonus, you're all used to working a little harder for the money.

That's what I did in the worst of the recession, takes a while to get it going but once it does you're set.

Last edited by herler; 12-08-2013 at 02:23 PM.
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  #14  
Old 12-08-2013, 03:16 PM
DXN1EL DXN1EL is offline
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Join Date: May 2012
Location: TEXAS
Posts: 367
People don't need cheap work!
Let say I place something in my truck like. "20 dollar cut"
I will only get calls from people that like to have their little jungles.
People don't need cheap. They want quality work, all you need to do is let you work speak.
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  #15  
Old 12-09-2013, 04:06 PM
LewisLawn LewisLawn is offline
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Join Date: Mar 2009
Location: OHIO, Cortland
Posts: 281
give the discount to the existing customer for referrals to work they get you once the new work is completed and paid in full....
or discount for multiple services provided the more you do the more the savings add up
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  #16  
Old 12-09-2013, 04:35 PM
pseudosun pseudosun is offline
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Join Date: Jul 2009
Posts: 1,175
I never experimented with discounts. It seems pointless to me. I'm not interested in someone looking for a break from the start. I'm interested in someone who is happy to pay me regularly for what i do. A discount will always be in their head.
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  #17  
Old 12-09-2013, 05:56 PM
DEPENDABLE LANDSCAPING DEPENDABLE LANDSCAPING is offline
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Join Date: Mar 2011
Location: dennis ma.
Posts: 1,344
We do refferal bonus for existing customers.
You send a new client my way I give you a 25 dollar break on your next invoice.
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  #18  
Old 12-09-2013, 10:25 PM
Middle Tennessee Lawn Middle Tennessee Lawn is offline
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Join Date: Nov 2013
Location: Nashville
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Quote:
Originally Posted by echo View Post
Wow, 3700. Who owns the company?
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Four people it is called LSI they mow all metro schools and nearly all apartment complexs here we do have a few other heavy hitters here but I do not beleive many lco are of there size i was told they will break 50million this year thats almost 1 million per week
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  #19  
Old 12-09-2013, 11:29 PM
echo echo is online now
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Join Date: Oct 2012
Location: somewhere out there
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Family operated and business in 8 states. Pretty awesome.
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  #20  
Old 12-09-2013, 11:49 PM
billc1004 billc1004 is offline
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Join Date: May 2013
Location: SOUTH JERSEY
Posts: 125
My lawn de-thatching bottomed out and no body was getting in down ,So i sent out customer loyalty cards for a thatching discount . signed up 100 out of 140 accounts . then talked them to re seeding at the same time so money recouped on the thatch discount .worked out well .Then one time i went to a local grower and picked up 100 or so 4 ft dogwood trees at 20 dollars the planted them for 80 dollars total . another time i went to the grower purchased 200 azaleas and small rodos told them they were left overs from another job sold ever single one on a saturday even to non clients . made about 500 dollars that day by myself. so my discount was more like a great deal rather that giving away something for free .. fall i sent out a few small mums to my better customers for free only cost 2 dollars each ..
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