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  #11  
Old 01-22-2014, 12:54 AM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
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Originally Posted by lawn_jockey View Post
I grew up hearing the slang terms for the guys cutting grass. "lawn Ninja" "Lawn Monkey" "Lawn Jockey" "Grass Whacker" I loved the Name Lawn Jockey and chose it for my business name.

For some reason I get a few racial responses from it. People are either offended by it or they are telling me I am the coolest racist they know because I am bold enough to put it out there like that.

Before I named my company I looked up the history of the name Lawn Jockey cause I was curious. It was a statue of a slave of George Washington. George had the statue made to symbolize the Integrity, Service and Excellence of one of his slaves that lost his life in a Winter storm. So I was like slam dunk.
I just got out of the Air Force and our motto was Integrity first. Service before self. Excellence in all we do.

I guess the Lawn Jockey has a different meaning for some folks in the south. I guess I shoulda saw that coming. I don't mean to turn this into a hate or race thread. Don't go there.
I am just saying do some more research and bounce the name off a few more minds before you put it on a street sign.
Wow! It does have a VERY "different meaning for some folks".

Not too long ago, "Lawn Jockey" was fairly commonly used as a seriously offensive racial slur.

It's about as bad as Keith, Kevin & Ken using their initials for their Tree Service.
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  #12  
Old 01-22-2014, 01:18 AM
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lawn_jockey lawn_jockey is offline
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Yeah well that sucks. Can't we all just get along...

D-railed thread sorry.

I think you should find the biggest search term and name your business that. "City Lawn Care"
or at least buy the domain.

Then your brand can be whatever. joes lawn care. com then forward that domain to the money site. Citylawncare .com
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  #13  
Old 01-22-2014, 08:00 AM
mayhem69 mayhem69 is offline
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Originally Posted by Armsden&Son View Post
This is a topic that interests me greatly. I spent about 3 months coming up with my name. And ultimately, I decided on Armsden Landscaping. Armsden being my last name. Not only did I struggle with the Armsden part but the landscaping part as well. See, where I come from, which is the greater Boston area, it is very popular to name companies by the last name of the owner and then... landscaping. Traditionally, landscaping means "improving the aesthetic appearance of a piece of land by changing it's contours, adding ornamental features, or planting trees and shrubs."

Are these the only things that all the "Last Name here Landscaping" companies do? Absolutely not. And like I said, it's just kind of tradition for companies to name themselves this way. I love tradition and this plays a big part in why I chose Armsden Landscaping. You will see lots of companies using "Last Name here Land and Lawn Care" now-a-days which is a sort of all encompassing way to go about it. I like this too, it's covering all the bases. The point is, a potential customer that goes online most likely won't be as naive to skip over Armsden Landscaping if they only need lawn mowing. In my opinion, the terms : Landscaping, Lawn Care, Land Care, Grounds Management, Grounds Care, Property Management, Grounds Services, Landscape Management, can all be meant to define the list of usual suspects... lawn mowing, clean ups, plantings, pruning, aeration, patios, tree work, etc.

Now, there are also companies that do not include the above mentioned words. Companies such as Groundmasters, Early Riser, Pro Turf, Ambius, and even GreenXtreme go the opposite way with one or two word titles that sometimes include an "industry word" and sometimes not. I had about 15 titles like these in my line-up for potential company names. But, I stuck with Armsden Landscaping. Partly because I think I have a unique last name and it can be catchy. And partly because I want to remember my roots and all of those Boston based companies that had family names attached to them.

Is a business name important? In my opinion? Absolutely. It is your company's handshake, it's first impression. Sure, word of mouth is big in our industry but so is marketing and branding.
yes, people are telling me not to use GreenXtreme. I cannot use my last name though because it is Staniszewski.
So i may just go with Ed's Lawn and Landscape Service.
  #14  
Old 01-22-2014, 10:17 AM
205mx 205mx is online now
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How about

Edmund's Pro Lawn Care
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  #15  
Old 01-22-2014, 10:50 AM
mayhem69 mayhem69 is offline
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How about

Edmund's Pro Lawn Care
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its Edward, how about Ed's Lawn and Landscape??
  #16  
Old 01-22-2014, 10:55 AM
ducnut ducnut is offline
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Originally Posted by Armsden&Son View Post
Hey Ducnut, don't remember if I have gotten the chance to tell you how much I like not only your name but how professional, slick, and shiny your truck and trailer combo is..... Awesome stuff man...
Thank you.

Quote:
Originally Posted by lawn_jockey View Post
I grew up hearing the slang terms for the guys cutting grass. "lawn Ninja" "Lawn Monkey" "Lawn Jockey" "Grass Whacker" I loved the Name Lawn Jockey and chose it for my business name.
I actually like that. It's not taking yourself too seriously. It gives visions of an actual jockey, flying along on his horse (mower), gettin' it done. Plus, it's easy for people to remember and rolls off the tongue well.

Quote:
Originally Posted by lawn_jockey View Post
Before I named my company I looked up the history of the name Lawn Jockey cause I was curious. It was a statue of a slave of George Washington. George had the statue made to symbolize the Integrity, Service and Excellence of one of his slaves that lost his life in a Winter storm. So I was like slam dunk.
I used to work for an established business that a whole family purchased. Dad was the kingpin and arrogant as all get out. The spoiled son used to pick up slang and would come in using it, like he was something cool. He picked up "cracker" off a CB radio. Being a truck driver of 18yrs, I had to enlighten him to it's true meaning.

Quote:
Originally Posted by lawn_jockey View Post
I just got out of the Air Force and our motto was Integrity first. Service before self. Excellence in all we do.
That is seriously bada$$. You should add that to your vehicles, somewhere around you company logo.

Quote:
Originally Posted by lawn_jockey View Post
I think you should find the biggest search term and name your business that. "City Lawn Care"
That's, actually, a great idea. Someone, in one of the huge pic threads, is called "Basic Lawn Care". His truck and graphics are simple, black and white. He has his business name all the way down the truck with just a phone number. It looks really clean and simple.

Quote:
Originally Posted by mayhem69 View Post
yes, people are telling me not to use GreenXtreme. I cannot use my last name though because it is Staniszewski.
So i may just go with Ed's Lawn and Landscape Service.
Personally, I don't like GreenXtreme, as "Extreme/Xtreme" was a fad that came and went. And, what is extreme about you or what you do, anyway?

What's wrong with Staniszewski? It's your heritage, man! It's distinctive. It's YOU. Even if they can't pronounce it, they'll know who you are because of that (and, hopefully, great work). To me, it sounds better than plain ole' "Ed's Lawn....". You're a lot more than just "Ed". C'mon, man!!!!
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  #17  
Old 01-22-2014, 11:22 AM
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Originally Posted by BeachysLawn View Post
Depends what you are trying to do with your business. If you just want to get enough work to keep you and a couple guys busy, then your own name is fine. If you want to create a multimillion dollar company, then you might want to use a more corporate type name.

Ultimately, your success is much more dependent on how you market and operate your business than what you name it.
^^^ this.

If you intend to be solo, the name is irrelevant. Quality of service is far, far more important.

I've done this for nearly 18 years, and never had a name. My intent was to remain solo. After the first couple of months, I've always had more work than I could handle, ... all without a name. I always have business cards on my person, and the card only has my name, address, and phone number. Networking and referrals will get you all the work you need for a small operation.
  #18  
Old 01-22-2014, 11:31 AM
mayhem69 mayhem69 is offline
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Quote:
Originally Posted by ducnut View Post
Thank you.



I actually like that. It's not taking yourself too seriously. It gives visions of an actual jockey, flying along on his horse (mower), gettin' it done. Plus, it's easy for people to remember and rolls off the tongue well.



I used to work for an established business that a whole family purchased. Dad was the kingpin and arrogant as all get out. The spoiled son used to pick up slang and would come in using it, like he was something cool. He picked up "cracker" off a CB radio. Being a truck driver of 18yrs, I had to enlighten him to it's true meaning.



That is seriously bada$$. You should add that to your vehicles, somewhere around you company logo.



That's, actually, a great idea. Someone, in one of the huge pic threads, is called "Basic Lawn Care". His truck and graphics are simple, black and white. He has his business name all the way down the truck with just a phone number. It looks really clean and simple.



Personally, I don't like GreenXtreme, as "Extreme/Xtreme" was a fad that came and went. And, what is extreme about you or what you do, anyway?

What's wrong with Staniszewski? It's your heritage, man! It's distinctive. It's YOU. Even if they can't pronounce it, they'll know who you are because of that (and, hopefully, great work). To me, it sounds better than plain ole' "Ed's Lawn....". You're a lot more than just "Ed". C'mon, man!!!!
so your saying to use Edward Staniszewski's Lawn and Landscape?
i dont know, no one can even pronounce my last name!
  #19  
Old 01-22-2014, 12:02 PM
205mx 205mx is online now
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EdStan Lawn & Landscape

Ed and Stan's mowin' co
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  #20  
Old 01-22-2014, 12:21 PM
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AI Inc AI Inc is offline
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Originally Posted by A. W. Landscapers, Inc. View Post
Hey Guys! We spent $75,000 on marketing for the first quarter of the year and for some reason Dewy Ruine Lawn Services has not received a single phone call so the first thing we should do is call the phone company to make sure the phone line is working properly.
KInda reminds me of the trucking co " a dewie pyle" as in we had Mexican for dinner last night and this morning I made A dewie pyle.
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