Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #11  
Old 01-29-2014, 08:45 PM
M RASCOE&SONS's Avatar
M RASCOE&SONS M RASCOE&SONS is offline
LawnSite Bronze Member
 
Join Date: Oct 2005
Location: OLDSAYBROOK CONNECTICUT
Posts: 1,474
I would say you could offer one free mow when they sign up for weekly lawn maintenance starting in the spring of 2014.if your season is 26 weeks they would have to sign up for 26 weeks in order to get the free week . You could also offer one free yard of mulch with 10 yard installs(with that kind of yardage we can charge enough to not lose any money).Just my 2 pennies good luck!
Reply With Quote
  #12  
Old 01-29-2014, 09:49 PM
RonWin RonWin is offline
LawnSite Senior Member
 
Join Date: Jan 2012
Location: Albany, NY
Posts: 429
doesn't look like ill be offering free spring clean ups. lol
__________________
2013 Equipment: F-350 6.7 Power Stroke /w Reading Landscape Dump Body ~ XV2 8.6 Fisher ~ Scag TT 52" ~ 8x16 Haulmark Enclosed ~ 48" Turf Tracer 36" Scag WB's ~ Redmax 8500's / Echo hand helds
Reply With Quote
  #13  
Old 01-29-2014, 11:41 PM
Tuttled Tuttled is offline
LawnSite Member
 
Join Date: Sep 2013
Location: Saskatoon, Sask Canada
Posts: 136
Quote:
Originally Posted by RonWin View Post
doesn't look like ill be offering free spring clean ups. lol
good man, just do a step above quality work with fair pricing and great customer service and all will work out!
Reply With Quote
  #14  
Old 01-29-2014, 11:43 PM
Tuttled Tuttled is offline
LawnSite Member
 
Join Date: Sep 2013
Location: Saskatoon, Sask Canada
Posts: 136
Quote:
Originally Posted by 32vld View Post
I do not sell discounts. I sell quality, dependable, professionalism, knowledgeable.

I have found bargain shoppers to be the biggest pain in the butt's. Let the low ballers have them. They deserve each other.

Free spring clean up?

Forget about it. I would have to do about 6 mows to get the money back that I would of lost if I gave a free spring clean up. Do 26 mow's and when the first 6 are not making you a profit but covering the loss that you started the year out with by giving a free spring clean up.

You just turned your 26 week mowing season into a 20 week mowing season. In effect as if you cut your mowing season short by about 1/5 less gross or to give a percentage, 23% less gross. Cutting prices by that much is low balling.

You want more work then don't give free spring clean ups. Just low ball and lower your mowing prices by 23%. That $35 mow will not be $26.95.
Sounds good! especially the low balling part!
Reply With Quote
  #15  
Old 01-30-2014, 12:59 AM
JimsLocalLawn's Avatar
JimsLocalLawn JimsLocalLawn is offline
LawnSite Senior Member
 
Join Date: Jan 2013
Location: Pittsburgh, PA
Posts: 349
Why not just work the spring cleanup price in the weekly mowing estimate and SELL them on the FREE cleanup!
__________________
My Work Thread here... http://www.lawnsite.com/showthread.p...fayette+mowing
Reply With Quote
  #16  
Old 01-30-2014, 03:48 AM
panacea714's Avatar
panacea714 panacea714 is offline
LawnSite Member
 
Join Date: Apr 2012
Posts: 21
The problem, as previously mentioned, is that current, well established customer may catch wind and get soured or worse, demand the same!

Sounds like an endless domino effect. I would focus on your marketing strategy on different levels.

- Targeting locations (demographic/logistic targeting)
- Media (identify appropriate sources, print, phone book, local paper?) ps...I THINK THESE ALL BLOW!!!!!!
- Product Enhancement (better logo, tagline, graphics, different message vehicles, etc..)
- Reduction of Past Expenditures (you've had a winner in ROI, now how do you reduce your price?)


Aside from marketing, can you identify inefficiencies in your service delivery for 2013? If so, what do you need to adjust, buy, stop doing, start doing, etc??? Increasing your margins is a multifaceted endevour.

Dig deep, now's the time its freakin cold!!!!!!!
__________________


________________________________________


Reply With Quote
  #17  
Old 01-30-2014, 08:06 AM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,664
Quote:
Originally Posted by Tuttled View Post
good man, just do a step above quality work with fair pricing and great customer service and all will work out!
While a great, feel good, notion, this does not allow him to "grow substantially this season". People on here like to hammer the notion of "don't give away your work", but if that promotion is legitimately looked at as the cost to acquire a customer, as any other marketing is, there is no problem with it. If there is any issue with "giving away" a Spring Cleanup, it should be that you should never front-load a promo and that a cleanup is, in this situation, likely a high cost to acquire a customer. If you view it only through the lens of "giving away work", you're missing the bigger, long-term picture.
__________________
a guy who knows the lawn industry, branding, and web strategy
Reply With Quote
  #18  
Old 01-30-2014, 07:45 PM
32vld 32vld is offline
LawnSite Gold Member
 
Join Date: Feb 2011
Location: LI NY
Posts: 3,098
Quote:
Originally Posted by tonygreek View Post
While a great, feel good, notion, this does not allow him to "grow substantially this season". People on here like to hammer the notion of "don't give away your work", but if that promotion is legitimately looked at as the cost to acquire a customer, as any other marketing is, there is no problem with it. If there is any issue with "giving away" a Spring Cleanup, it should be that you should never front-load a promo and that a cleanup is, in this situation, likely a high cost to acquire a customer. If you view it only through the lens of "giving away work", you're missing the bigger, long-term picture.
The ROI on advertising is important.

Though to give away that much free work that in effect has you low balling is never an acceptable give away. It takes time to build up pricing. No time to tear what was built up.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 05:48 AM.

Page generated in 0.08378 seconds with 9 queries