search sponsored by:
Advanced Search

The Green Industry's Resource Center

Thread Tools   Display Modes
Old 02-23-2014, 10:42 AM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Gold Member
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 3,244
Home Page: (think of this as an H1)

- I'd figure out a way to make your header area more engaging. On a 1366x768 resolution display, we don't get to the menu until the lower half of the rendered page.

- Title Tag: (think of this as an H2) you have enough room to work your brand in there. That would be more useful than just keyword phrases.

- Nav Bar: (think of this as an H2) Move Blog down the line, and your services up. You don't want to confuse people as to the intent of your site and, I would guess, a blog is not your primary reason for existing.

Nav Bar Interaction: (think of this as an H3)And, on click, I now see that your very first menu option completely takes me away from your site. If you're going to have any off-site content, have it open a new window/tab, don't take the visitor away, especially with the first option presented to us.

- Blog: if you're going to maintain a blog, you're better off having it on your own domain.

- Even though it's your brand, I wouldn't be afraid to have some use of "Coastal LawnCare" as "Coastal Lawn Care". As Google indexes you, you might see how this may, or may not, make a difference.

- The 4 images have no context. Instead of being design elements, they open in a lightbox. The pictures have no context. "Residential Lawn Care 4" doesn't mean much, at least from a locally-useful standpoint. They could also use a bit of color/light correction. Their quality is fine, but visually are inconsistent.

- If you're going to have an array of home page content (education, experience, service), those would be perfect places to break up content using images, instead of just having a random array of photos appearing above that section.

- "Education", as a home page section, makes me think resume first, trying to educate me, the visiting, potential lead, to your qualifications as secondary. I would probably roll Education, Experience, and Service in to one About Us section, either on that page, or it's own.

- The Spring Special could use a better callout than what it looks like, which is any other section of your home page. If you do a quick page scroll, which might be all you can expect from a visitor, does it catch your eye?

- Choosing to highlight the equipment is one thing, but on the home page, it takes up one, full screen.

- The footer is reeeally thin. Look at any of the high-ranking sites and what do you see?

- Are you planning on using your domain's email? Yahoo drops you a notch or two in the perceived professionalism ranks.

- I see no real location info. You have an area code, but nothing else that ties you to your service area. Worst case, put your Name/Address/Phone (the NAP) with your city and zip. If you go this route, be consistent on any off-site work you do.

Sub-Page issues are similar to the home page's. You could definitely use some bolding/font size/color/style changes to better define sections and content importance. Instead of the 4 image bar on each page, break up those wide swaths of text and white space with the images. I think the engagement-level would jump a notch or two.
I know lawn & landscape marketing, branding, and web strategy. I'm not anonymous, I just don't self-promote.
Reply With Quote
Old 02-23-2014, 11:44 AM
RigglePLC's Avatar
RigglePLC RigglePLC is offline
LawnSite Fanatic
Join Date: Jul 2006
Location: Grand Rapids MI
Posts: 10,746
Spelling mistake " debri free at all times..."
"specific program for your lawn..."
"Will word hard to..."
"Will work closely with you..."
Ok, but a bit vague to my way of thinking. How are you different from ordinary companies?
Try to mention your three most important features that benefit the customer--and that no one else can deliver.
Soil test is the only one I heard. It needs more emphasis and an explanation of what a "soil test" is for; most people do not know why it is important. Can you claim that most companies in our town don't bother?

Guarantee? No mention.
Top-quality fertilizer? No mention. Top-quality crabgrass control--no mention. Is your weed control same as everybody else --or is it better?
Top-quality workers? If you use no min wage workers, no temporary workers, and no foreign workers--say so.
Sharpen blades--no mention. Top-quality, almost new equipment--no mention.

I agree--do not show the spreader--people are social--better to show an attractive man in a clean uniform talking to an attractive woman customer. Cute dog is helpful--at least Tru Gren's advertising agency thinks so.

You need a call for immediate action: "Spring Special" or more.

Last edited by RigglePLC; 02-23-2014 at 11:51 AM.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Layout Style:

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 12:11 AM.

Page generated in 0.05488 seconds with 10 queries