Register free!

The Green Industry's Resource Center



Reply
 
Thread Tools   Display Modes
  #1  
Old 02-24-2014, 09:11 PM
JFGLN's Avatar
JFGLN JFGLN is offline
LawnSite Senior Member
 
Join Date: Mar 2004
Location: Olympia, Washington
Posts: 729
Google Adwords Express

Have you had any success with Google Adwords Express? I have had a ad going for 10 days now and its up to $92 already. It hasn't resulted in any jobs yet. I wonder if it's just my competition taking a look.
Reply With Quote
  #2  
Old 02-24-2014, 09:21 PM
JohnnyRocker JohnnyRocker is offline
LawnSite Senior Member
 
Join Date: Jan 2007
Location: Charlotte, NC
Posts: 685
I have not had many leads generate when I have used it in the past. I do believe your sense of the competition clicking you could be correct. I also have received emails, and phone calls from advertisers who clicked on my ad, costing me money, to sell me services.
Reply With Quote
  #3  
Old 02-24-2014, 09:44 PM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,834
No, it's not likely your competition. It's simply the "ease of use" and "helpfulness" of Express getting your ads in front of as many eyeballs as they can by using their Broad Match search terms, Display Network, and the inability to use negative keywords.

While not actually helping you, Google shareholders like your initiative. My advice is to turn it off, switch to regular Adwords, and set your campaigns to Exact Match, use negative keywords if you need, and turn off Display Network.
Posted via Mobile Device
Reply With Quote
  #4  
Old 02-24-2014, 10:33 PM
JFGLN's Avatar
JFGLN JFGLN is offline
LawnSite Senior Member
 
Join Date: Mar 2004
Location: Olympia, Washington
Posts: 729
I find it interesting that I can google lawn service and my home town and I will see ads from companies that are 75 miles away.
Reply With Quote
  #5  
Old 02-24-2014, 10:39 PM
whiffyspark whiffyspark is offline
LawnSite Fanatic
 
Join Date: Jul 2011
Location: Chesapeake beach
Posts: 5,521
Quote:
Originally Posted by JFGLN View Post
I find it interesting that I can google lawn service and my home town and I will see ads from companies that are 75 miles away.
They're doing nothing but wasting money. Adwords is a terrific tool you need to do what tony outlined
Posted via Mobile Device
Reply With Quote
  #6  
Old 02-24-2014, 11:11 PM
JohnnyRocker JohnnyRocker is offline
LawnSite Senior Member
 
Join Date: Jan 2007
Location: Charlotte, NC
Posts: 685
Maybe that was my problem, too. Thanks for that insight. I tried to switch it, and had a hard time doing so. Therefor, I am still stuck with the express version, which I no longer pay for.
Reply With Quote
  #7  
Old 02-24-2014, 11:14 PM
whiffyspark whiffyspark is offline
LawnSite Fanatic
 
Join Date: Jul 2011
Location: Chesapeake beach
Posts: 5,521
Quote:
Originally Posted by JohnnyRocker View Post
Maybe that was my problem, too. Thanks for that insight. I tried to switch it, and had a hard time doing so. Therefor, I am still stuck with the express version, which I no longer pay for.
Last I knew they weren't interchangble. That may have change. Go to Google Adwords directly and set one up.

I'm sure it's been discussed in website forum so search.
Posted via Mobile Device
Reply With Quote
  #8  
Old 02-24-2014, 11:34 PM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,834
Adwords and Adwords Express are two separate products.

If people end up on this thread because they're researching Adwords or Adwords Express, what you don't want to do is base anything off of Google's not-at-all-helpful product comparison. It's not so much that it's just light on detail, it's that it's underhandedly so.

Google's Comparison Guide...
http://www.google.com/ads/new/compare-solutions.html

My Comparison Guide...
Adwords: Use if you think you need it. It works, just educate yourself, or seek help, before doing so.

Adwords Express: Instead of using this, buy your Mom, girlfriend, daughter, or neighbor, something nice. Alternatively, you can set your money on fire.
__________________
a guy who knows the lawn industry, branding, and web strategy
Reply With Quote
  #9  
Old 02-24-2014, 11:37 PM
JohnnyRocker JohnnyRocker is offline
LawnSite Senior Member
 
Join Date: Jan 2007
Location: Charlotte, NC
Posts: 685
I recall being a bit confused with the regular adwords...perhaps another plus for the shareholders, as that is what sent me to express.
Reply With Quote
  #10  
Old 02-25-2014, 10:38 AM
JFGLN's Avatar
JFGLN JFGLN is offline
LawnSite Senior Member
 
Join Date: Mar 2004
Location: Olympia, Washington
Posts: 729
I see now that you can be much more precise with your ads by using the the full version of Adwords.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 03:34 AM.

Page generated in 0.07889 seconds with 9 queries