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  #41  
Old 05-28-2014, 10:35 PM
OPTIMISTIC OPTIMISTIC is offline
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@PostcardMania, I think his reasoning is the effort to pull the card out and then read it. It will leave a lasting impression. He could also add a message like, "I heard you recycle, here's a free bag for you!" or something nifty.
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  #42  
Old 05-28-2014, 10:36 PM
OPTIMISTIC OPTIMISTIC is offline
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Originally Posted by Dennisaduval View Post
Anyone tried placing flyers on vehicles while people are shopping? You can hit a lot of parked cars in a very short period of time. Once I got a static cling ad on my drivers side window from sonic. Also from my experience in the pizza business many moons ago, this works well for restaurants.
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Great idea! Which store or type of parking lot would you go to? Mall & Target?
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  #43  
Old 05-28-2014, 10:36 PM
whiffyspark whiffyspark is online now
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Quote:
Originally Posted by PostcardMania View Post
Why the additional step of putting your postcards in envelopes and making letters out of them?

When you mail/pass out postcards the message is right there on the front, so the recipient can see what itís offering immediately. Letters are concealed in an envelope. Most people will throw away a marketing letter without ever opening it. Postcards eliminate this barrier. Recipients see your message and therefore you accomplish half the battle of marketing.
I can argue with this

We did personal hand addressed envelopes to a mailing list two years ago. We had over a 50% response rate and it was just a simple typed letter saying we are now servicing their area. Hand signed of course
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  #44  
Old 05-28-2014, 10:54 PM
OPTIMISTIC OPTIMISTIC is offline
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Which mailing list did you utilize? What was the exposure?
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  #45  
Old 05-29-2014, 08:08 AM
Dennisaduval Dennisaduval is offline
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Quote:
Originally Posted by OPTIMISTIC View Post
Great idea! Which store or type of parking lot would you go to? Mall & Target?
I'd l likely stick with a local grocery store near your target area or near a new area you would like to grow into. The only problem I see with this for lawn care versus a restaurant is that you end up having to go to the customer. There could be people from outside the area you are willing to travel at the mall so that could be an issue.
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  #46  
Old 05-29-2014, 02:35 PM
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PostcardMania PostcardMania is offline
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Quote:
Originally Posted by OPTIMISTIC View Post
@PostcardMania, I think his reasoning is the effort to pull the card out and then read it. It will leave a lasting impression. He could also add a message like, "I heard you recycle, here's a free bag for you!" or something nifty.
"I heard you recycle, here's a free bag for you!"- Great idea!
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  #47  
Old 05-29-2014, 02:40 PM
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PostcardMania PostcardMania is offline
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Quote:
Originally Posted by whiffyspark View Post
I can argue with this

We did personal hand addressed envelopes to a mailing list two years ago. We had over a 50% response rate and it was just a simple typed letter saying we are now servicing their area. Hand signed of course
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That's an awesome response!!! I certainly don't want to argue here. I'm just sharing what we know to work best after doing direct mail for 16 years. That doesn't mean that what I'm sharing applies to every single business, there are of course exceptions and I'm always willing to learn and find out new things.
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  #48  
Old 10-31-2014, 08:06 AM
Mikeyd Mikeyd is offline
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I gave up on flyers they all end up in the trash!!

IMO there needs to be a secondary value to your advertising.

For example....
I have a business card of a local handyman that I found on my mailbox. If this was a flyer it would be in the trash. Instead it was a magnet. It sits on my refrigerator looking at me everyday in case I need them.

Another tip is to create a calendar for potential customers. Think about key months for fertilizing, aeration, seeding and other services... Think about how to integrate those reminders into your calendar.
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  #49  
Old 11-04-2014, 05:23 PM
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Cedar Lawn Care Cedar Lawn Care is online now
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On nearly every door where I live I can slip a post card between the door and the weather stripping. I imagine the same would go for a flyer. To my knowledge they have always been retrieved and not blown away.
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