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  #11  
Old 07-10-2014, 10:34 PM
RonWin RonWin is offline
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Join Date: Jan 2012
Location: Albany, NY
Posts: 429
5k for 18 new clients landed? Depending on whether or not they are in the neighborhoods you want to be in I would say that's a slam dunk.
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  #12  
Old 07-22-2014, 09:53 AM
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Bunton Guy Bunton Guy is offline
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Join Date: Sep 2001
Location: charlotte nc
Posts: 1,653
We rely a lot on EDDM for phone calls. Last month we sent out 3,300 EDDM post cards and got 5 calls and landed 3 lawn maintenance contracts. One of those new customers got us a referral and landed that maintenance contract as well.
We have a VERY specific area we work in and service we provide. We only take on lawn maintenance contracts & will only provide our add on services for contracted clients. So our post cards have a narrow target which means less calls...BUT each call basically is pre-screened. Our post cards spell it out in bold that this is an advertisement for yearly contracted service & our prices start at XYZ per month.

That way we aren't getting calls from people that can't afford the XYZ price ++

I would say EDDM has worked well. Just for reference the 4 that we landed off the EDDM this month will contract out as $8,640 per year and that's not including the additional up charges already signed for Aeration,over-seeding,fungicide applications,mulch & flower rotations which will bring in estimated another : $7,260 for the 4 clients.
So 3,300 post cards have grossed us roughly $15,900 in yearly work guaranteed.
$808.00 cost to print/mail and $15,900 gross ROI
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  #13  
Old 07-22-2014, 03:13 PM
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inzane inzane is online now
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Join Date: Jan 2012
Location: Dallas, GA
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I'm gonna try 10k in march, and possibly more in april if that goes good. I did pretty good off my websites, but I want to target a specific area and i'm thinking EDDM will help. I do lawn apps only. i'd have to pick up 10 customers at my minimum price (and keep them the entire year) to break even atleast on 10k post cards which is gonna cost me just unde $2500 from the way it is looking.

It was suggested to me to put the money into google adwords. Competition is really high for the keywords i'd be going for, cost per click seems to be high. I'm already ranking first page for a few cities i'm targeting now, so figure that combined with direct mail could be a good plan i guess.
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  #14  
Old 07-22-2014, 11:02 PM
Nj shade Nj shade is offline
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Join Date: Feb 2012
Location: Nj
Posts: 226
As mentioned in earlier posts, SEO and google add words is the way to go. Those customers are actively searching for specific services vs blindly mailing cards.

Did EDDM this yr for first time, used largest full color cards, made the phone ring and closed on a lot of new accounts but a lot of calls/estimates for customers that are not my target customer (bid $40 on lawn, "well I'm paying $38 now can you match it" type of customers).
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  #15  
Old 07-22-2014, 11:09 PM
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inzane inzane is online now
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Join Date: Jan 2012
Location: Dallas, GA
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300+ calls/estimate requests off the website this year and ive had just as much price shopper type customers.


Quote:
Originally Posted by Nj shade View Post
As mentioned in earlier posts, SEO and google add words is the way to go. Those customers are actively searching for specific services vs blindly mailing cards.

Did EDDM this yr for first time, used largest full color cards, made the phone ring and closed on a lot of new accounts but a lot of calls/estimates for customers that are not my target customer (bid $40 on lawn, "well I'm paying $38 now can you match it" type of customers).
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  #16  
Old 07-22-2014, 11:20 PM
Nj shade Nj shade is offline
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Join Date: Feb 2012
Location: Nj
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We get them via the website as well. The cards I felt had even more of them. As I mentioned earlier I feel google Adwords and good SEO gets quality customers that are specifically looking for specific services.
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  #17  
Old 07-29-2014, 10:40 AM
mhelpdesk mhelpdesk is offline
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The greatest thing about keywording and AdWords is that you can decide exactly what kind of customer you want, and only pay for those leads. They will be modern, efficient people (I'm generalizing, obviously) compared to the ones who call because of an ad in the paper, and might be less likely to try to get you to cut your prices. Also remember if you're targeting a certain neighborhood specifically, you can use Facebook or LinkedIn ads to target JUST the people who live in that neighborhood. It's very cost-effective.
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