Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 08-20-2014, 11:35 AM
Michael J. Donovan's Avatar
Michael J. Donovan Michael J. Donovan is online now
Moderator, Online Communities
 
Join Date: Feb 2005
Location: Pennsylvania
Posts: 2,556
Propane Industry Unveils New Brand, Tagline

Propane Industry Unveils New Brand, Tagline: PROPANE Clean American Energy™


WASHINGTON (Aug. 20, 2014) — The Propane Education & Research Council (PERC) announces the launch of a new logo and brand identity for propane, PROPANE Clean American Energy™.

The logo, anchored by the iconic image of an American bald eagle, highlights propane as an increasingly American-made alternative fuel at a time when U.S. propane production from natural gas liquids is at record levels. According to PERC President and CEO Roy Willis, the change also emphasizes recent investments by the propane industry in new technologies, including propane-powered vehicles, school buses, mowers, irrigation engines, and other equipment.

“We hope PROPANE Clean American Energy™ will increase consideration of propane as a clean, affordable, and American-made alternative to conventional fuels among fleets, commercial landscapers, contractors, producers, and homeowners,” Willis says. “Increasing domestic demand for propane in the U.S. will ultimately lead to cleaner air and increased use of our nation's own energy resources, rather than relying on foreign oil.”

The propane industry began working on the research and branding project at the beginning of 2013. The new logo and tagline will be used in all PERC-produced materials and will be made available free of charge to propane providers and OEM partners, such as Roush CleanTech, Exmark, and Kohler. The new logo will also replace the previous mark used by thousands of propane retailers nationwide on signs, delivery vehicles, equipment, websites, and literature.

The PROPANE Clean American Energy™ logo will be prominently featured in PERC’s new multimedia safety campaign designed to encourage residential propane heating customers and agribusiness operators, among others, to fill up in advance of the winter season and make arrangements with propane providers to keep tanks full. The campaign begins Sept. 8. More information is available at propanecomfort.com.

“America makes more than enough propane to meet U.S. demand,” Willis says. “As PERC rolls out this important safety campaign and new branding identity, the propane industry is prepared to meet the needs of a changing energy economy.”
__________________
Michael J. Donovan, Sr.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.com™ - Moose River Media
All times are GMT -4. The time now is 10:03 PM.

Page generated in 0.04854 seconds with 9 queries