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Old 02-06-2004, 11:41 PM
NCSULandscaper's Avatar
NCSULandscaper NCSULandscaper is offline
Join Date: Mar 2003
Location: Henderson, NC
Posts: 1,558
Im not worried about retailers

What about plumbers, electricians, building contractors. They dont offer anything for free.
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Old 02-07-2004, 02:46 AM
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twins_lawn_care twins_lawn_care is offline
LawnSite Senior Member
Join Date: Jul 2003
Location: Northern Illinois
Posts: 956
"I just saw someone walk away from your company without even walking in..."

Then go on to explain the first impression people get about a company is the landscaping, blah blah blah.

works well for smaller store front types which they try to attract people coming in.

sorry, it's late zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
TWINS Lawn Care
Give your lawn that first impression people will look twice at!
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Old 02-07-2004, 09:40 PM
justmjc justmjc is offline
LawnSite Senior Member
Join Date: Oct 2003
Location: michigan
Posts: 261
If you really want to stand out above everyone else, call the man in charge and ask if they are happy with their current company.

This moves you ahead of the line and you will save way more money. I've made way more business this way with commercial accounts than any other way.
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Old 02-08-2004, 02:43 AM
HOMER HOMER is offline
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Join Date: Jan 2000
Location: Alabama the Beautiful
Posts: 3,183
If your gonna be there when the work gets done then add:

"The owner is always on the job site".

Round here it helps cause people are so tired of the other guys sending out so called "crews" to do the work.
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Old 02-08-2004, 07:39 AM
GarPA GarPA is offline
LawnSite Silver Member
Join Date: Feb 2002
Location: PA
Posts: 2,585
I've never used the word "free" in any advertising or cold call letters and I never will. Before you ever get their account you are already "training" them that "free" services are a possibility..short or long term.
Unless I;m buying a pack of cookies where its "buy one get one free", whenever a SERVICE company of any kind says "FREE" to me, I immediatley say bs...nothing is free in this least in my opinion

I;ve never been able to come up with any kind of 'catchy" phrase to open a cold call letter. Usually I'll say something like, "Thank you for taking a moment out of your busy day to review this information. Following are x # of reasons to consider our company for your grounds maintenance:"

Then I list a half dozen or so reasons with bolded bullet points so it jumps off the page. I think I got this idea from a book or here on LS a couple years ago. It gets my foot in the door about 10% of the time on a cold call letter...which is pretty good for cold calling/canvassing. A couple of the reasons we list are:
1.We provide the highest value in services of any company in our area (notice no "free"...value is a better way of talking about what you give for what they pay)
2. We like what we do...and it shows
3. We can provide you with a lengthy reference list of satisfied commercial( or residential) customers

and so on depedning on the type of prospect it is
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Old 02-08-2004, 09:32 AM
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Soupy Soupy is offline
LawnSite Gold Member
Join Date: Mar 2002
Location: IL. (St Louis Metro)
Posts: 3,125
"Free lawn care" then explain that if they hire you, you will give them a free mow, or something after they sign a contract. Or at the end of the year, if they don't sign a contract. I wouldn't use this for commercial, only residential.

I used to do this, and it helped. But I am getting away from begging for customers. The clientèle looking for quality work isn't going to care about getting anything free.

I use Gopher Billing & Scheduling Software
Download your FREE fully functional 30-day
trial here.
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Old 02-08-2004, 01:43 PM
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Wells Wells is offline
LawnSite Bronze Member
Join Date: Oct 2003
Location: SLC UT
Posts: 1,061
Thanks guys, I appreciate all the input.

I've finished the 2004 commercial sales letter and believe I have a keeper... It should generate some good responce.
If anybodys interested in checking it out please pm me and i'll shoot you a copy.
Wells Lawncare
Salt Lake City, UT
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