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  #111  
Old 11-27-2013, 03:29 PM
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tonygreek tonygreek is offline
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Location: Lancaster, PA
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Quote:
Originally Posted by CutAboveGA View Post
I think I'm going to reach out to whoever built a couple of the local competitor sites as well. One thing is for sure, I've got a lot of reading to do here on these forums!
Unless they're "design only", I would caution against hiring someone who works with the competition (and if they have any integrity, they wouldn't take you on as a client). There is only one #1 rank for any given keyword. I say this quite often: You can't have one football coach coaching both teams.
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  #112  
Old 11-27-2013, 09:07 PM
CutAboveGA CutAboveGA is offline
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Location: Gainesville, GA
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Quote:
Originally Posted by tonygreek View Post
Unless they're "design only", I would caution against hiring someone who works with the competition (and if they have any integrity, they wouldn't take you on as a client). There is only one #1 rank for any given keyword. I say this quite often: You can't have one football coach coaching both teams.
Ouch - good call. I didn't think of that, although we do service different areas. Thanks for the feedback!
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  #113  
Old 11-28-2013, 09:46 AM
HBFOXJr HBFOXJr is offline
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Location: Southern New Jersey
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Websites are crucial to success today. In the past, owners regarded them as an online business card or brochure. Today they need to be a lead generating machine. To be such, content of the right kind is king.

Although pricey by some young or small entrepreneurs standards, a company called Hubspot has helped us this year. I've had a website for years, revamped a couple times, and it worked. Sort of. November of 2012 I learned of a company called Hubspot via an article about an Ohio lawn care company in a national magazine. Hubspot is really is an advanced tool for building an maintaining a site.

Hubspot is all about what is called inbound marketing. Creating content to rank well, get a viewers interest, and lead them down the marketing funnel. I invested several thousand $ having them convert and host my site this year, plus a few more dollars on professional services with a Hubspot partner, and a ton of my own hours. It has paid off with economical leads that have made good clients.

One thing all entrepreneurs should realize is that you continually need to grow. Reaching a desired size is not enough, because if you don't grow, some one else with energy and vision will overtake you, making you less significant or relevant.
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  #114  
Old 12-02-2013, 08:28 PM
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Jobber Jobber is offline
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This is a great topic, which I have a couple of thoughts on:
  1. Marketing your business online is really important, even for local service based businesses, and there are several different ways you should be doing it. I'll stick to points relevant to websites since that's the topic here, but wanted to also point out this blog post about marketing these kinds of businesses online.

  2. There are hundreds of options for getting a website in place for your business, and if you're not familiar with the territory it can be a little daunting. Don't let it intimidate you - just keep this golden rule in mind: Go cheap, or go expensive; forget the middle ground.

    The most important purpose of your website is to make it easy for your customers to find and contact you. A very cheap Do-it-Yourself website can accomplish this just fine without wasting tons of time and thousands of dollars dealing with a small web design firm or freelancer. Someone mentioned Wix further up in the thread which is a great cheap route to go - we actually have a post on how to build a Wix website on our blog, and Wix itself has some great material to help you get started.

    Hubspot was also mentioned above, and this is an example of the "Go Expensive" route. Hubspot, and other full-service inbound marketing companies are very expensive, but provide an end-to-end lead generation engine. If you have the resources and are looking to aggressively grow your business then this can be a great way to go.

  3. Once you have a website, no matter where it's hosted, make sure you're collecting leads from it, and are making it easy for your potential customers to request your service. If you're not doing this you're wasting a big opportunity. Landing on a website to get a phone a number that might just get you a voicemail is a lot less appealing to most people these days than a form that just asks for their contact info and the service they're interested in. You're a lot more likely to get inbound service requests with a web form than a phone number. You can do this using something as simple as Google Docs, or if you're using something like Jobber to manage scheduling and invoicing you can connect your website directly to Jobber. Here's another blog post on how you can do that with a Wix page.

I think the key thing to remember, which is true of a lot of business decisions, is to keep it simple. Don't drive yourself crazy and spend a ton of money trying to build the biggest fanciest website. All you need is an eye catching photo of some sort, a description of your services, and a way to contact you. Once you have that, you can focus on making improvements that drive real value for your business, like a lead generation form, content syndication for SEO optimization and more.

Hope that's helpful!

Cheers,
Sam
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  #115  
Old 01-02-2014, 12:09 PM
ltomkins ltomkins is offline
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Originally Posted by kemco View Post
I think they still have a "version" or "level" that allows up to 50 customers. That's what I started with 3, or I guess almost 4 years ago. I think it was around $50 a month. Now I have the unlimited version it is right at $100 a month. I'd still get it especially if I was wanting to grow my biz even with 25 current customers. It's a tax write off so I guess ask yourself if $600 a year investment in your biz that can help you route your schedule to save travel time and gas money, help you with record keeping, invoicing, is worth it.
How do you ServiceAutopilot guys generate payroll since that module is not yet complete?
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  #116  
Old 01-02-2014, 12:24 PM
HBFOXJr HBFOXJr is offline
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We still use a time clock with cards and Intuit payroll in Quick Books. I use their assisted payroll where I put i hours and print checks, they do all the filing. Not cheap, but hassle free and no more filing mistakes that cost me money.
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