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Old 04-16-2013, 07:25 AM
rootytalbot rootytalbot is offline
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Join Date: Mar 2012
Location: East Tennessee
Posts: 176
"The intention of the bait-and-switch is to encourage purchases of substituted goods, making consumers satisfied with the available stock offered, as an alternative to a disappointment or inconvenience of acquiring no goods (or bait) at all, and reckoning on a seemingly partial recovery of sunk costs expended trying to obtain the bait. It suggests that the seller will not show the original product or service advertised but instead will demonstrate a more expensive product or a similar product with a higher margin."
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